Small Business Owners Discover New Profits with Duct Tape Marketing

Are you ready to grow your small business to the next level?  But, do you get stalled out in that process while you're busy working in the business every day?  Discover the profits that lie hidden in your business with the help of a small business marketing expert - a business coach and consultant who understands the special needs you have as a small business owner.  

10 core principles to help boost your business growth:

1.  Use strategy before tactics - most small businesses are 95% tactical, only acting or reacting to the need for marketing when business is slow.  Most never implement a sound strategy for predictable growth.  Visit http://www.profitwithsandralee.com/contact.htm for a free report on the 7 Steps for Small Business Marketing Success.

2.  Determine your marketing and profit growth strategies.  And, then build your marketing, hiring, team building and operational activities around delivering those strategies. 

3.  Employ team members committed to your business mission - The business mission is a shared accountability to perform and produce from each team member.  It is the number one accountability and governs what policies and agreements are made to support it.  The team ranks second in priority to this and individuals (and private agendas) rank third.  Learn how a professional business coach can help you achieve these objectives at  http://www.profitwithsandralee.com/benefits.htm

4.  Narrow market focus and top trying to be all things to a very large market.  Concentrate your marketing and service efforts on a small, niche market and become the dominant and most profitable player.  Learn more about how with free coaching at  http://www.profitwithsandralee.com/virtual.htm

5.  Differentiate your professional practice or small business from your competitors.  Find and communicate a hook that allows your prospects to easily see your positive difference in the industry and price comparisons go out the door.  Without a hook, you’ll have to compete on price.

6.  Educate with marketing materials.  No one likes to be sold to.  But people love to buy.  Create brochures, websites, presentations and other forms of communications that allow your prospects to really experience your expertise. 

7.  Follow the Duct Tape Marketing 2-step advertising process.  Let your prospects get to know you through advertising that invites them in for a gift, free analysis, a valuable report, and other useful information. Gain “know, like and trust” with them – to get permission to serve them and then sell.

8.  Embrace technology and the Internet.  The internet provides your small business with powerful ways to automatically find, connect and serve your patients, clients and prospects.  Tap into the power of the internet for your growth now and certainly tomorrow (more than 70% of local shopping for services and products is now happening via the internet).

9.  Live by a marketing and strategic planning calendar.  The best way to move your marketing and profitable growth forward as you run your business is to create a calendar and schedule marketing and growth action activities daily. And, complete them! 

10.  Retain a professional coach Can you imagine Tiger Woods without a coach?  Thinking he was so good he could just figure it out on his own without any other guidance, continued learning, or accountability?  Not likely.  And, it’s never the case with a true “pro” in one’s field. 

Sandra Lee, owner of Advance Associates Inc, in Arlington, Texas is one of a growing group of entrepreneurs worldwide chosen to participate in the Duct Tape Marketing Authorized Coach program.   “The selection process was quite involved,” says John Jantsch, award-winning small business expert and creator of the Duct Tape Marketing system. “To ensure the program’s success, I limited the scope of the initial offering to business owners who excel in their particular industries but who want to expand their own marketing efforts and share their newfound expertise with others.”  

Having served as a small business consultant and coach since 1987, Sandra Lee see the Duct Tape Marketing System as a wonderful addition to her coaching and consulting practice.  "It's a  systemized, easy and practical approach for small business professionals to enjoy profits and business growth in spite of a weak economy," says Lee.   You can learn more about Sandra and her experience at http://www.profitwithsandralee.com/about2.htm

Since 1987, Advance Associates Inc, has helped hundreds of independent business owners to prosper.  An experienced business management consultant and business marketing coach, Lee offers proven strategies and marketing systems for reliable growth, profits, and peace of mind.  She lives in Arlington, Texas and serves clients in the Dallas-Fort Worth Metrolplex, as well as throughout Texas and the United States. 

Duct Tape Marketing is a unique turnkey small business marketing system created by award-winning small business marketing expert and author John Jantsch.  Harvard Business School features the Duct Tape Marketing System and Forbes Business ranks the Duct Tape Marketing System as a top favorite for small business.  Learn more about it's potential for driving profits to your business today.  Visit http://www.profitwithsandralee.com today and discover how to take your business to the next level, enjoying more profits, leisure time and peace of mind!