FOODSERIVCE MARKETING CONSULTANT

The key to a successful foodservice marketing plan is discipline. FoodWise Group is very disciplined in developing successful foodservice marketing plans. We go beyond the basics to build plans based on category analysis, competitive brand analysis, market trends, sales and distribution channels, product/ingredient factors and manufacturing issues. The results are plans with realistic, actionable recommendations that we can assist in executing with assured success.

FoodWise Group is an experienced team of people with specific expertise who can focus on the foodservice marketing and strategy required to launch and maintain successful food-related marketing programs, whether in retail or foodservice channels. Whether assistance with strategic planning or a full-scale marketing plan, FoodWise Group can do it. A strategic foodservice marketing program is only as good as the strategic thought and planning that goes into it.

NEW PRODUCT DEVELOPMENT

FoodWise Group has the expertise to handle all phases of new product development or repositioning: initial idea generation, idea analysis, concept development, concept testing, strategic planning, development of advertising and promotions, sell-in strategy development, sales consulting. FoodWise Group can successfully develop, test and launch new or repositioned products.

POSITIONING CONCEPTS

To be successful, brands must position themselves clearly in their market category, and they must differentiate themselves from competitors. FoodWise Group will help you develop the best positioning concepts from the best competitive analysis studies. FoodWise Group will help you position food products to win.

FOODSERVICE INDUSTRY PROBLEM SOLVING

FoodWise Group understands how to address and find solutions to product placement and customer base penetration, major problems facing foodservice marketers. We address customer base evaluation, product evaluation and recommendations, sales force audits, customer satisfaction studies, line extension studies and new product recommendations. Attention to these topics has proven to get predictable results.

RETAIL GROCERY SALES PLANNING

Expertise in strategic planning can make all the difference in brand success on the grocer's shelf. FoodWise Group professionals bring a powerful capability to food marketers. Result-driven issues, such as market analysis, store audits, product placement audits and competitive analysis, are given focus. To improve sales and maintain established buyer relationships, we have the professional expertise to conduct sales and motivational training with proven results.

IDEA GENERATION/TEAM BUILDING

FoodWise Group is expert in creatively developing names, new product concepts or packaging solutions. Idea generation often involves company multidisciplinary teams who may have difficulty speaking the same language. FoodWise Group can help corporate teams work together and be innovative in creating products and solutions.

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