How Being a Dallas Advertising Agency Has Changed Since 1984

Everyone knows this answer. It's all done on computer.

Changes in Dallas Advertising Costs
In 1984, the DFW area had 2.3 million people. By 2007, that had grown to 4.1 million (source: US Bureau of Census). This has led to a dramatic increase in the cost of advertising on Dallas mass media. In fact, the Dallas area is one of the most expensive markets in the country. More on this in a later post.

The Internet
The Internet existed in 1984, but only for a fairly small group of scientists and academicians. It wasn't until the 1990s that the Internet started to be used by every day folks. Now, Google is taking over the world. How has this impacted life as a Dallas advertising agency? It's been a tsunami, an earthquake and a hurricane all rolled into one. It has completely redefined what it means to be a Dallas ad agency. And the changes have only just begun. Again, more on this in a later post.

AdWise Group has been a Dallas advertising agency since 1984. We've experienced the changes described above and many more to be described later. We've survived and thrived by continually changing and adapting to the new ways of doing business. In fact, we love change. We have transformed ourselves from an advertising agency that did mostly print work in the 80s to an agency that spends much of its time in new media. But the one thing that hasn't changed - advertising is ultimately about persuasion. Regardless of the media, regardless of how ads are designed and published, whether it's newspaper, TV, Internet or mobile phones, the ultimate objective is to persuade someone to do something.

At AdWise Group, we're a Dallas advertising agency and we're wise in the art of persuasion.