Foodservice Marketing Experts: FoodWise Group

FoodWise Group is a specialized foodservice marketing communications resource for the food industry. Our focus is 100% on food and food-related businesses. Our staff backgrounds are in marketing, sales and communications. Channel experience includes consumer packaged goods, foodservice manufacturer marketing and restaurant marketing. Our services are managed by a core group of professionals with a staff, affiliates and specialists who are accessed based on their knowledge of the food business.

The Concept
FoodWise Group is a unique combination of foodservice marketing expertise and execution capability. We understand that marketers in the food business want to work with foodservice marketing professionals who understand the industry and can quickly assess their specific foodservice marketing goals and objectives.

Our staff resources offer a broad array of essential foodservice marketing communications services. These start with consultation and plan development and continue all the way through program execution and production.

Our processes are very disciplined and deliberate. We start by helping you define goals and objectives. Next we help you develop the strategies to fulfill those objectives. Then we find just the right tactics to execute those strategies. Our level of involvement is set by our clients, consistent with their needs and budget parameters.

We define foodservice marketing into three channels as mentioned above. Consumer package goods expertise assures services and capabilities that assist marketers in achieving volume and velocity to supermarket sales. Capabilities in foodservice marketing for manufactures delivers effective B2B sales momentum for products and service to buyers among restaurant operators. Years of experience in working with all segments of restaurant operations guarantees results in generating store traffic and programs for repeat visits by restaurant patrons.

To view a slide show of some of the foodservice related project we have done click here

Our Staff

FoodWise Group is staffed by a core of individuals experienced in servicing food-related marketers. Additionally, it provides access to a huge army of specialist in foodservice marketing, as well as individual expert in all aspects of marketing communication.

To see a detailed list of our capabilities click here

Capabilities
Advertising Plans
Marketing and Strategic Planning
Broadcast Production
Marketing Research
Campaign Development
Media Planning and Buying
Collateral Materials
New Product Introductions
Foodservice Advertising
Competitive Analysis
Point of Sale Development
Creative Concept Development
Point of Sale Development
Food Photography
Web Design
Google Search Marketing

To get more information on our foodservice marketing services click here or call us at 214-403-9171.