Foodservice Advertising by FoodWise Group

FoodWise Group specializes in foodservice advertising. Our focus is 100% on food and food-related businesses. Our staff backgrounds are in marketing, sales and communications. Channel experience includes food and beverage, consumer packaged goods, foodservice advertising and restaurant marketing. Our services are managed by a core group of professionals through a staff, affiliates and specialists who are accessed because they are knowledgeable in the foodservice business.

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FoodWise Group is a unique combination of foodservice advertising expertise and execution capability. We understand that marketers in the food business want to work with marketing professionals who understand the industry and can quickly understand their specific marketing goals and objective.

Our staff resources offer a broad array of essential advertising services. These start with consultation and plan development and continue all the way through program execution and production.

To learn how foodservice advertising can benefit your business click here.

Our processes are very disciplined and deliberate. We start by helping you define goals and objectives. Next we help you develop the strategies to fulfill those objectives. Then we find just the right tactics to execute those strategies. Our level of involvement is set by our clients, consistent with their needs and budget parameters.

Understanding and taking advantage of the current trends in the foodservice industry is a vital part in foodservice advertising. Here is some insight into the current restaurant trends. The nation's 935,000 restaurant-and-foodservice outlets will employ 12.8 million individuals and add two million new career and employment opportunities in the next decade. The foodservice industry is heading into 2009 as an economic powerhouse and an essential part of Americans' lifestyle, with Americans spending 47.9 percent of their food budget in restaurants. With stats like these foodservice advertising is more essential than ever.

To learn more about FoodWise Group's foodservice capabilites click here.

"Restaurants touch millions of lives every day by serving quality meals, providing abundant career and employment opportunities for individuals of all backgrounds, and being a driving force in the U.S. economy and local communities nationwide," said Steven C. Anderson, president and chief executive officer of the National Restaurant Association. "The restaurant industry will enter its 17th consecutive year of real growth, and will have a total economic impact that will exceed $1.3 trillion." FoodWise Group knows foodservice advertising and can show your business how to take advantage of the current restaurant trends.

Organic items are growing in popularity across the board at table service restaurants. Among restaurants that currently serve organic items, 52 percent of fine dining, 42 percent of casual dining, and 27 percent of family dining restaurant operators expect higher sales than last years. Locally produced food items are also growing in popularity. Fifty-one percent of fine dining, 38 percent of casual dining, and 31 percent of family dining operators expect sales of locally sourced items to grow this year. Understanding the new trends is critical when it comes to foodservice advertising. Our experts have been there and done that, they know what roads to avoid and which roads to take your business down.

Forty-six percent of Americans say they are likely to use customer-activated ordering and payment terminals if available in their favorite table service restaurant. Younger consumers are more likely to do so, as 71 percent of 18 to 24-year-olds, and 64 percent of 25 to 34-year-olds say they would. About half of all adults – and roughly two-thirds of those aged 18 to 34 – say they would use a self-serve order and payment terminal at a quick service restaurant if it were available.

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Thirty-six percent of adults say they are eating on-the-go less frequently now than they did two years ago. In addition, 48 percent say they eat in their car less frequently.The trend seems to be going to “good for you” food items. Healthy food is on the rise due to the dramatic increase of diabetes.

For more perspectives on restaurant trends, and how they relate to foodservice advertising contact FoodWise Group.

Sources Include: Sue Hensley from National Restaurant Association Restaurant Industry Forecast