atyourservice group
Contact: LeAnn Huffman
Phone: 972-897-7332
Email: leann.atyourservicegroup@verizon.net
For Immediate Release
Blogging as a Revenue Generator
Dallas, Texas-(March 21, 2008)- Building Relationships with Blogs
If you're not yet convinced that blogs are here to stay, consider this: According to blog-tracking firm Technorati, Inc., some 112 million blogs now exist, more than double the number a year ago. About 175,000 new blogs are created each day, more than two blogs are created every second of each day and there are about 1.6 million postings per day. And, if used in the right way, they offer tremendous marketing power.
Creating the blog isn't necessarily the hard part. There are a range of inexpensive and even free tools to help get you started (examples include Blogger, Movable Type, WordPress, but there are many more).
The following tips are for those about to blog or to help improve a blog you may already have in place:
· It's the content— Make sure you have something say. Position your blog around your expertise and offer solutions to problems—solutions your business can solve. Make it humorous and personal, but always have it relate to your business. · Take advantage of interactivity—Unlike a static web page, direct mail or advertising, blogs give you the opportunity to actively research your community of prospects and customers. · Extend your website—It may seem like common sense, but use a blog service that works with your current web address. A lot of blogs use the web address of the provider, like "www.blog.typepad.com." If you can link the blog address to your existing web page, it's easier to find and lets readers know that it's part of your business. And, if you ever decide to move to a new web host, you can keep your name. · Use your own posts—Make sure you effectively use what you have. Linking to your past information within your post using key words is a good way to keep circulating good information and it helps customers and prospects continue to find you. · The company you keep—Having others link to your blog and use your content, and vice versa, is a great way to enhance your credibility. · Get found—Among the chief benefits blogs offer is that they are extremely search-engine friendly. That's why it's important to highlight the key words that relate to your business in your blog. As opposed to a web search by company name, blogs are about finding you based on the products and services you offer. Key word search tools, like Key Word Discovery, Good Keywords and Google AdWords—and these are just a few examples—can show you what people are searching for, which can help you with the terms you'd want to include.
The most critical part of blogging is to be in it for the long term. If you use a blog appropriately, it can be a very effective form of communication that can level the field for the smaller business, offering as much potential presence as a larger player.
So, have a plan and a timeline and attack it with a vengeance. Approach your company as you would any other project: gather your team, of course, atyourservice group, to prepare your materials, and execute the plan.
We are here to help, atyourservice group, where we want your business to be our business! We can be reached at 972.897.7332 or via e-mail at leann.huffman@atyourservicegroup.com.
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