March 16, 2009 – ARLINGTON, Texas – Blanchard Schaefer Advertising & PR in Dallas, a full-service integrated strategic marketing services firm, took home the top honor in the news writing category at the Texas PR Association (TPRA) Best of Texas Awards program.
Blanchard Schaefer Advertising & Public Relations located in Dallas was honored with a Best of Texas Silver Award for its campaign to promote ATC Logistics & Electronics’ van pool initiative.
“This is a great honor to be recognized in a state-wide competition of this stature,” said Ken Schaefer, principal at BSAPR Dallas. “While the goal is to produce results for our clients, it is great to be recognized in this way among our peers.”
The news writing category focused on a news story, or press release, for external media. The van pool press release garnered extensive DFW-market broadcast and print media coverage with WFAA-Ch. 8., KTVT-Ch. 11 and the Fort Worth Star Telegram.
Blanchard Schaefer Advertising & PR based in Dallas was the only ad agency in Tarrant County to win a TPRA award this year. The award stems from logistics account work, which is one of the ad agency’s core specialties. The initiative was also related to social and environmental responsibility, which is an emerging area of expertise for Blanchard Schaefer Advertising & Public Relations.
The TPRA, founded in 1954 and Texas’ only statewide public relations organization, conducts the annual competition among public relations practitioners in corporate and advertising agency settings. For more information about the TPRA, visit www.trpa.com.
About Blanchard Schaefer Advertising & Public Relations
Blanchard Schaefer Advertising & PR, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer Advertising & Public Relations serves clients across the United States. For more information, visit www.bsapr.com.
