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Trance Marketing: Dallas-based Advertising Agency
Infusing solid marketing principles and strategies with evolving technologies, TRANCE Marketing Group in Dallas, Texas energizes your brand with the resources it needs to nurture relationships and grow revenue.
Unlike many traditional agencies, with excess staff, salaries and overhead, TRANCE
is a marketing alliance comprised of a highly efficient web of
experienced marketing professionals utilizing traditional and
non-traditional marketing tools to establish relationships with and for
our clients while creating brand experiences and strengthening brand
We seek to be the catalyst that solidifies engagement between your
brand and your consumers. To do this, we will help you understand the
importance of developing and maintaining brand consistency across all
points of customer contact, even those you may not feel fall into any
of the traditional marketing communications categories.
Understand that TRANCE Marketing Group is media neutral in its
approach. Media tactics evolve from strategic objectives. We don’t look
to jam a square peg into a round hole.
Ultimately, our goal is to work with you to make your brand not just a
“good” brand, but at “great” brand, a brand that pioneers its own path,
has focus, drives performance, and inspires customer loyalty.
A Smart, Solution to Search Engine Marketing
TRANCE Marketing Group uses a web application that generates leads from
search engines. It works by following search-engines best practices and
uses the latest lead generation techniques to help you attract
potential customers from the internet. We allow you to:
- Place your content online for search engines to find.
- Optimize, format, aggregate and localize your content in ways that are meaningful to search engines.
- Provides a well-formed design that maximizes your ability to attract leads and prospects.
What is SEM?
SEM is a marketing tactic used to increase traffic to a website by
strategically placing pertinent information on the site that matches
keywords used by search engine users. When the keywords closely match
the website’s content, the site gains a higher rank in the search
engine results and is thus more likely to be clicked by the searcher.
Search engines have become the de-facto gateway to all information on
the internet. Almost 91% of internet users and 64% of businesses will
use a search engine to research and find goods and services, generating
over 7 billion search requests per month. Obviously search engines are
important to your business. But just because you have a website does
not mean that your organization will rank well with search engines.
Many websites were not created to attract search engine users.
Why is it important to rank higher in the search results? According to a survey by Enquiro,
position is a factor, with over 60% of searchers clicking on the top 3
listings. Moreover, most users decide which listing to click on within
seconds of scanning the page.
How is SEM different from other forms of marketing?
Unlike most forms of advertising, search marketing is non-intrusive.
The marketing message doesn’t interrupt the consumer’s behavior like a
TV commercial or pop-up ad would. Users searching your keywords are
already looking for your content so they’re predisposed to your
marketing message. They are happy to click on your link and read what
your site has to say. It’s a voluntary action by the consumer to view
your website. You have pulled them in with your content rather than
pushed them in with flashy pop-ups and other forms of advertising.
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