Mobile Marketing, SMS Text Marketing, MMS Text Marketing is inevitable. Concept 1:2:1

Concept 1:2:1 is a Dallas - Fort Worth based interactive marketing company with a mobile marketing plan to fit your needs (SMS, MMS and more).

Contact Concept 1:2:1 for more information on how we can help you interactively communicate with your target audience.

It is inevitable.  Mobile marketing provides unparalleled exposure to products and services and the growth of this communications channel is not slowing anytime soon.
 
Tweens, teens and 20-somethings view their phone as "an extension of themselves".  It is a part of their identity.  68% of global respondents say that their phone is their most essential personal device (followed by laptop/PC at 40%).  Today's youth is growing up with mobile technology and any interactive marketing plan has to take this into consideration. Mobile marketing (SMS text marketing, MMS marketing and other campaign types) generate higher response rates than any other medium.

Here are some numbers to back it up mobile marketing as a key channel:

• On average, 94% of text messages are read.
• 80% of consumers keep their mobile with them all day
• When given a choice, 39% of U.S. consumers (76 million people!) prefer text messages to other    types of ads.

The demographics and survey results point out what is inevitable.  If you don't believe the numbers, ask or observe any teen at the mall or Starbucks.

Globally, there will soon be over 2 billion people that own cell phones, over 200 million in the U.S.  Is your business ready to communicate to this market via their wireless device?  Mobile Marketing (SMS Text Marketing, MMS Text Marketing) is a direct, personal, and effective marketing medium, producing unparalleled exposure to your products and services.

Concept 1:2:1 can help businesses, large and small, to reach out to this huge market.  We have developed a web-based SMS marketing software that can be managed by you or for you by Concept 1:2:1.  Our software allows you to control all aspects of subscriber acquisition management, message copy creation, , campaign reporting, campaign scheduling and broadcasting.  Our integration group can bring in your POS data so that you can truly measure the effectiveness of your mobile marketing campaigns.

You can use Concept 1:2:1's mobile marketing software to send any promotional marketing message, such as coupons, reminders, product specials, and alerts to special events.  Theses messages can be plain text, or include multi-media elements like images and audio.

Mobile Marketing works for any type of operation that wants to attract incremental business, or extend the reach of their information flow.  The obvious advantage of this type of marketing is its deliverability and immediacy.  Studies show that 94% of all text messages are read.  SMS text marketing messages are delivered immediately to the member’s mobile handset, with a call to action.  With this kind of immediacy, promotions can be short-term, such as the offer of a discount or other purchase incentive if acted on within “X” hours (the modern equivalent of the old “blue light special”). 

To quote the Mobile Marketing Association, MMA™, mobile marketing “…is one of the first new channels to arise in over 50 years, and will quickly become a primary means of reaching out to…customers…The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues”.

To learn more about how companies are using mobile marketing to boos their marketing and sales, contact Alfred Van Hoven at 469.831.3312 or alfred@concept121.com