Display Advertising - New Digital Playing Field

Online search and shopping are profitable markets, with millions, potentially billions, of viewers and customer prospects. Cornerworld suggests that business advertisers can't afford to ignore them. Pay-per-click, ad serving, relevant adverts, display advertising, and rich media are all terms advertisers need to know to be successful.

Google and Yahoo are major players in online advertising. Google is dominant in search advertising and Yahoo is dominant in display advertising. Google has thrown its hat into the display advertising ring with its new DoubleClick Ad Exchange. Ambitious plans to change the digital advertising playing field with streamlined processes for buyers and sellers alike is the goal.

Google's DoubleClick Ad Exchange is a new automated market for buyers and sellers of online advertising - like Cornerworld - to quickly and easily launch online display advertising campaigns in real time. Online content publishers can offer unsold inventory and advertisers can bid in real time for online advertising, with Google processing the billing and payments. It's Google's entry into the fifteen billion dollar display advertising market, joining competitor Yahoo. Ad Exchange is a new avenue for advertising business for Google, following its main revenue-generating sources AdWords pay-per-click advertising program and AdSense ad serving application.

Google has widened newspaper readership with Google News, a news aggregator that publishes on the web breaking news from 25,000 sources as well as pieces like columns and features with newly released FastFlip. Along with the latest eye-catching news, Google places contextualized advertising on newspapers' websites with relevant adverts, ads related to the news content on the page, to capitalize on viewers' search for meaningful, targeted content. One of the goals of Google's Ad Exchange is to develop better performance across Google's Content Network and on YouTube that is measurable, to make it easier to understand and easier for advertisers like Cornerworld to plan their digital advertising.

Google DoubleClick Ad Exchange's Display Ad Builder is a tool that helps advertisers like Cornerworld understand and quickly build ads with step-by-step instructions and demos in five key areas: Target Audience, Creating a Custom Display Ad, Set Bids and Budget, Measure Results, and Getting Started Building a Display Ad. Better control, simplified reporting and payments, and access to more targeted advertisers and more websites to advertise on are some of the main user benefits built in to Ad Exchange. With AdSense and AdWords interfaces, the display advertising bought and sold through Ad Exchange is maximized across Google's networks.

Described as an open, real-time marketplace for display advertising, Google's DoubleClick Ad Exchange has plans to grow the digital advertising marketplace for buyers and sellers and improve performance and profits for all involved. It streamlines the time-consuming manual planning and building of display advertising and turns it into an easy to use automated process for advertisers, benefiting sellers along the way.