Slip-Sliding Away: The Traction of Ideas (Business Leader, February 2007) by Steve Harvill offers an interesting perspective on the core elements for innovation strategy.
Article Summary:
Like the physical aspect of traction, ideas need traction too. When looking to implement a new idea, it is essential that it has 3 core elements for innovation strategy: relevance, value and buzz.
Business leaders looking to gain momentum with new ideas need to ensure that these core elements for innovation strategy are met as markets shift and change with traction.
About the Author:
Steve Harvill is a well-known organizational consultant and business keynote speaker who
specializes
in Strategic Thinking, Leadership Skills Training, Change Management,
and Critical Thinking Skills Training. He is the founder of Creative Ventures a corporate consulting firm in Dallas, Texas. Creative ventures uses
a variety of organizational and creative methods such as dynamic
multi-media participatory programs, seminars and retreats, interactive
teaching and cultural design to challenge and transform the leadership strategy in worldwide business. Nationally, Creative Ventures corporate consulting firm has a strong presence in
Dallas, San Francisco, Chicago, New York, Los Angeles and Atlanta. As a business keynote speaker, Harvill delivers presentations full of insights into creativity, innovation, interpersonal
communication, leadership and the revelations that change our lives. To find our more about hiring Steve Harvill as a business keynote speaker or view the programs offered by his corporate consulting firm, visit www.creativeventures.com.
Article Excerpt:
Ever wonder why some ideas seem to stick, while others roll off their platforms like raindrops on your windshield, slip-sliding away? The difference often comes down the concept of traction. The engineering ? eld has a solid de? nition that involves the physical aspect of traction — the force used to achieve motion. Traction is needed in order for ideas to become engaged and connected.
As a professional in the concept business, I’m always amazed by how the process of traction relates to ideas. We launch one to two major strategic initiatives each year for core clients. These are well thought-out, actionable plans that take into account the unique business and cultural aspects of each particular business. We anticipate a substantive result from each idea that we create, but the reality is that some will ? nd success and others won’t. The
difference? Traction.
Here are three core elements to look for to implement an idea and gain critical traction:
- Relevance. Does the idea have a connection to customers and your business?
- Value. Can you de? ne the value the idea brings?
- Buzz. This is the energy of the idea. Does it move within its applied space? Does it build a bandwagon that consumers would want to jump on.
During the early 1970s, Sony developed a revolutionary method...(click on link below to see full article)
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