Keyword Research to be covered at the next DFW SEM Meeting on Feb. 19, 2009

The next meeting of the Dallas Fort Worth Search Engine Marketing Association (DFW SEM) is set for Thursday, February 19, 2009 from 6:15 p.m. to 8:30 p.m. at the Renaissance Hotel in Richardson.

The featured presentation, titled “Keyword Research – For Beginners to Experts,” will review the tools, tips and strategies for keyword usage within search marketing, online advertising and traditional media.

Presenters will be Christine Churchill and Sherry Ellis. Christine Churchill is the President of KeyRelevance, and is a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO). Shelley Ellis is the owner of Shelley Ellis Consulting and is at the forefront of exploring the vast potential of using Google's content network for tapping into online conversations to increase sales and boost profits for companies of any size.

Following the presentation, a site clinic will be held. All are welcome to attend. The cost for members is $10 and for non-members $30.

DFW SEM meetings are sponsored by SEMPO and Ecordia.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.