Marketing Sherpa's Take on SEO and Lead Generation

• No guarantee of placement or ranking.
• Can take 4-6 months to launch campaign and see impact.
• Hard to control & test copy.
• Clicks hit your site, not special landing pages.
• Requires cooperation from your Web/IT department.
• Hard to unseat competitors who've been highly ranked for years.

What is so interesting about this is that Ecordia overcomes all of these cons with the exception of the first (no guarantee of placement or ranking)! And Ecordia still delivers on the pros, which Marketing Sherpa identifies as:

• Top-ranked listings get up to 90% of the clicks on the search results page (beating paid clicks).
• No cost per click.
• Considered more 'trustworthy" by users than paid ads.
• First choice of prospects in research-mode.
• Great content & hard work can beat bigger budget competitors.
  

We've been talking about the "pros" of Ecordia for some time now, and even how Ecordia is the perfect complement to traditional SEO for content optimization. But it sure is compelling to see how Ecordia complements traditional seo optimization by negating almost all of the traditional cons.

Contact one of our Reseller Partners to find out how you can generate leads from search engines.

Written by Katy Barrilleaux

Lead Maverick is now Ecordia