Addison, TX, January 15, 2009 – Ecordia (www.ecordia.com) announces the availability of a new white paper titled “How to Grow Your Agency in the Downturn: SEO Answers the SOS” (download).
Written specifically for owners and managers of advertising, public relations, interactive and marketing communications agencies, this white paper addresses the current market conditions for the advertising industry and shines the light on one area of opportunity - Search Engine Optimization (SEO).
Topics covered in the white paper include:
- 2009 outlook for ad spending
- analysts' projections for growth in online spending
- income potential of search
- challenges agencies face in providing SEO services
- proven, SEO platform developed just for agencies
- historical similarities to the current agency environment from which to learn
“Search engine marketing still represents one of the best opportunities for growth in 2009,” says Sean Jackson. “However, the challenge for most agencies looking to offer search services is determining how to integrate it into their service offering.”
"There are several ways agencies can provide SEO services,” says Dennis D’Amico, a partner at Growth Strategies Inc. and a consultant to many ad agencies. “The key is in providing this service while minimizing the costs and risks. What this white paper does very well is to clearly and simply outline the options an agency faces and delves into the alternatives and their impact to the agency.”
“How to Grow Your Agency in the Downturn: SEO Answers the SOS” is freely available for download on the Ecordia website at www.ecordia.com/soswhitepaper.
Ecordia is the leading SEO platform specifically developed to meet the unique needs of advertising, public relations, interactive and marketing communications agencies. The platform is currently used by more than 40 certified partner agencies representing more than 350 companies worldwide. For more information, visit the company website at www.ecordia.com.
Lead Maverick is now Ecordia