Case Study: Dallas Center for the Performing Arts
Marketing and Creative design Collateral
Needs
The Dallas Center for the Performing Arts (DCPA) http://www.dallasperformingarts.org/ is the largest public/private cultural initiative ever undertaken in the region. When completed in 2009, the Center will be comprised of five venues, including the Margot and Bill Winspear Opera House, Charles and Dee Wyly Theatre, Annette Strauss Artist Square, City Performance Hall and the Center’s Grand Plaza. http://www.dallastheatercenter.org/
Organized in September 2000, the Foundation’s mission is to complete planning and raise funds to design and construct the DCPA. The Dallas Center for the Performing Arts will provide world-class settings for creative performances of opera, musical theater, classic and experimental theater, ballet and other forms of dance. http://www.dallascityhall.com/
Solution
Eisenberg And Associates was selected to brand DCPA through its newsletters, annual report design, and ongoing creative design programs, including the Brinker Lecture Series and Spotlight Presentations. Ongoing communication with its board members, donors and the community help DCPA raise funds for the center and a strong brand helps communicate its creative message. The organization wants to convey that it is a credible and progressive project to invest in to promote and expand the performing arts community in Dallas. When the Dallas Center for the Performing Arts opens, it will be among the finest performing arts centers in the world. Eisenberg And Associates also created annual reports for DCPA clients.
Results
The DCPA has received positive accolades in all of their ongoing communications. The community and donors can now strongly identify and bond with the brand that has been created for The Dallas Center for the Performing Arts.
This campaign is already the most successful fund-raising initiative supporting the construction of cultural facilities in the history of Dallas and the region. The enthusiasm and generosity that has been demonstrated by families, individual contributors and corporations toward this campaign will serve to elevate Dallas’ reputation as a leading international city of culture, business and the arts. http://www.dallasperformingarts.org/ The effort will not only result in enormous cultural benefits, but is estimated to infuse $170 million into the local economy and generate 2,800 new jobs.
Case Study: Denbury Resources, Inc.
2004 Board Game, Annual Report, Shareholder Invitation
Needs
Denbury Resources Inc. http://www.denbury.com/is a $1.1 billion independent oil and gas company engaged in acquisition, development and exploration activities in the U.S. Gulf Coast region. It is the largest oil and natural gas company in Mississippi and holds key operating acreage onshore Louisiana and in Texas. As a publicly traded company, Denbury participates in many oil and gas conferences and needs to stand out from the rest of the companies. Its annual report design, investor presentation information and creative theme need to carry through for the entire year, maximizing the impact of the message.
This year, the CEO wanted to recreate a board game that he created as a teenager for the company. The board game would be produced and handed out at conferences, to analysts, employees and investors. The annual report would incorporate the theme of the board game, Winning Strategies, to explain the strategies involved in the business.
Solution
Eisenberg And Associates produced a board game called The Oil Game, http://www.boardgamegeek.com/ and an annual report, titled Winning Strategies.
Results
The board game and annual report were widely received by investors and analysts.
