Case Study: South Miami HealthSystem http://www.baptisthealth.net/
SMH was a two-hospital system located in South Miami. It has since been incorporated into the Baptist Health System of South Florida to become a part of the largest not-for-profit healthcare organization in the region.
Situation:
South Miami HealthSystem wanted to consolidate the SMH brand and image. They also wanted to increase overall creative design awareness and improve managed care relations.
Action:
Eisenberg And Associates, http://www.eisenberginc.com/, started by redesigning their Logo Brand Identity and Graphic Standards. We also developed a consistent awareness/image campaign for all of their service lines. E&A worked on increasing managed care provider relations and health plan enrollments.
Results:
SMH’s overall awareness went up 6.4% in just one year. The Diabetes Program (http://www.diabetes.org/) revenues rose 1,600% in just two years and Reproductive Medicine had a return in gross sales of 1,720% in just one year. New sign-ups soared to over 1,000 in less than 24 months after just one year of focused HealthSystem creative marketing.
Case Study: Denbury Resources, Inc.
2004 Board Game, Annual Report, Shareholder Invitation
Needs
Denbury Resources Inc. (http://www.denbury.com/) is a $1.1 billion independent oil and gas company engaged in acquisition, development and exploration activities in the U.S. Gulf Coast region. It is the largest oil and natural gas company in Mississippi and holds key operating acreage onshore Louisiana and in Texas. As a publicly traded company, Denbury participates in many oil and gas conferences and puts out an annual report for investors. Denbury needs to stand out from the rest of the companies. Its annual report, investor presentation information and theme need to carry through for the entire year, maximizing the impact of the message.
This year, the CEO wanted to design a creative board game that he created as a teenager for the company. The board game would be produced and handed out at conferences, to analysts, employees and investors. The annual report design would incorporate the theme of the board game, Winning Strategies, to explain the strategies involved in the business.
Solution
Eisenberg And Associates produced a board game called The Oil Game, (http://www.amazon.com) and an annual report, titled Winning Strategies.
Results
The creative board game, http://www.boardgames.com) and annual report were widely received by investors and analysts. The game could be requested by investors and analysts directly through Eisenberg And Associates or through calling Denbury. It reflected a creative and unique way to bring positive attention to Denbury Resources and showed that the company could find out of the box ways with which to connect with the investment community that follows them.
Alcon
In 2006, Alcon, the world’s leading eye care company, wanted to emphasize that the strategies and drivers in place coalesce to make Alcon an impassioned partner that its shareholders, customers, employees, and the community can depend on. Through portraits of partners and descriptive words, Eisenberg And Associates produced a summary annual report design that was passionate and honest. The financial section was designed with graphs and descriptive content to easily demonstrate Alcon’s results to its shareholders. (http://www.alcon.com)
