Case Study: Peerless Mfg. Co.
Branding Initiative
Needs
Peerless Mfg. Co. (http://www.peerlessmfg.com) is a international publicly traded corporation based in Dallas. They design, manufacture and supply a wide range of compact, high-efficiency separation filtration equipment and environmental systems for the reduction of air pollution.
Peerless asked Eisenberg And Associates to redesign their website and focus their creative marketing message to emphasis them as a global leader in the reduction of air pollution. Using the same brand developed for the website, we were also tasked with developing a custom PowerPoint template for sales presentations that further reinforced the brand. Eisenberg And Associates also discussed the future design of any annual reports that Peerless may put out to their investors in Dallas.
Solution
E&A began by sitting down with the Peerless team to develop a creative brief that defined exactly what they wanted to accomplish and the best steps to reach those creative goals. Peerless felt that their company had grown to fill a unique niche, but their website and identity was stagnate and outdated.
E&A (http://www.eisenberginc.com) came to realize that Peerless had lost their core environmental message in wash of technical terms as a result of focusing more on their competition. Eisenberg solved this issue by using images of a pollution free world re-created by Peerless technology. (/http://en.wikipedia.org/wiki/Pollution)
Using animated photographic images of green pastures, snow-covered mountain ranges, clean oceans, and other images showing a pollution free world, Eisenberg directed Peerless back to their most important message of being facilitators of clean, environmentally friendly, energy. http://www.cleanenergy.org
Results
Peerless quickly learned that their website was their face to the world. Their clients and partners universally embraced their new direction and the website was the main selling tool for them at PowerGen. Additionally their other corporate offices around the world have asked Eisenberg And Associated to enable the website to be shown in multiple languages to further spread their new creative message.
Peerless has now realized that their printed and electronic documents will need the same face lift and re-messaging we completed for their website. Because the site was designed with thought to how the environmental images would work in print and future annual report design, the designs have been seamlessly migrated into new electronic and printed materials. Eisenberg And Associates has developed a series of templates for its case studies, product specifications, and technical specifications documents. The brand has also been applied to advertisements and trade show graphics.
Case Study: Systemware
Branding Initiative
Needs
Systemware http://systemware.com is an innovative leader in enterprise content integration software and professional IT services. Systemware’s powerful software, Xact, is able to take various applications and documents across multiple platforms within a company and capture, manage, index, archive and present all the information in a scalable, Virtual-Central repository. This allows the customer(s) to easily pull reports, documents, statements, images and rich media from one centralized location.
Systemware decided it was time to rebrand their company. They approached Eisenberg And Associates to brand everything for them including a new creative logo, stationery system, website template, corporate brochure, sales inserts, office signage, product logo, logo animation and graphic standards guide. E&A also reviewed our portfolio of work in the area of annual report design for competitve companies in Dallas, Texas. http://www.dallascityhall.com
Solution
Systemware wanted to communicate that its software applications are powerful, secure,
stable and scalable. Most importantly, they did not want to be perceived as a dot-com company. We started off creatively designing a new identity for Systemware. Their old identity was out-of-date and needed a complete refresh. Conceptually, we took what we knew about the software, the fact that you could take various applications and documents across multiple platforms and communicated that aspect in all our pieces through movement, color and overlapping design elements. The tone through all of the pieces is very dynamic, fresh and innovative, yet stable.
