Case Study: Belo Interactive
Corporate Website
Needs
Belo Interactive, http://www.belo.com/ a sub-division of Belo Corp., is the online voice for news and online marketing for the full network of Belo affiliated television stations and newspapers.
As the main Belo hub for interactive news, and online marketing, Belo Interactive (BI) needed a creative website that presented them as fresh, innovative and authoritative leaders who could respond quickly to the needs of their affiliates, customers and online advertisers.
The online presence of Belo Interactive had to stand hand-in-hand with the high standards of journalism offered in the other Belo mediums, and show their dedication to offering innovative and creative advertising solutions for their clients.
Solution
Eisenberg And Associates developed a corporate website for Belo Interactive that uses the more vibrant colors from their parent company’s belo.com website. This brighter and bolder palette distinguished BI from the Belo.Com corporate site while simultaneously pulling them into the same family of colors and associating them with the credibility of Belo Corp. We also created a CMS (Content Management System) which gives BI staff the ability to quickly and easily post site changes without the need for internal IT support.
Other elements completed for the site included animated graphics for each of their main landing pages, an online RFP, Request For Proposal, form and an interactive and creatively deisgned U.S. map, which allows quick access to all the Belo affiliated websites.
Results
The Belo Interactive site was instantly noticed and appreciated by their affiliated stations that relied on BI for their online marketing needs to their customers. The Content Management System streamlined their internal site updates allowing them more time to focus on their advertising strategies and empowered them to keep fresh up-to-date marketing materials available to their affiliates without costly down time. Future Annual Report Design was also discussed with Belo.
Case Study: Dallas Center for the Performing Arts
Marketing Collateral
Needs
The Dallas Center for the Performing Arts (DCPA) http://www.dallasperformingarts.org/ is the largest public/private cultural initiative ever undertaken in the region. When completed in 2009, the Center will be comprised of five venues, including the Margot and Bill Winspear Opera House, http://www.dallasopera.org/ , Charles and Dee Wyly Theatre, Annette Strauss Artist Square, http://www.dallascityhall.com/ City Performance Hall and the Center’s Grand Plaza.
Organized in September 2000, the Foundation’s mission is to complete planning and raise funds to design and construct the DCPA. The Dallas Center for the Performing Arts will provide world-class settings for performances of opera, musical theater, classic and experimental theater, ballet and other forms of dance. http://www.texasballettheater.org/
Solution
Eisenberg And Associates was selected to brand DCPA through its newsletters, annual report design, and ongoing creative programs, including the Brinker Lecture Series and Spotlight Presentations. Ongoing communication with its board members, donors and the community help DCPA raise funds for the center and a strong brand helps communicate its message. The organization wants to convey that it is a credible and progressive project to invest in to promote and expand the performing arts community in Dallas. When the Dallas Center for the Performing Arts opens, it will be among the finest performing arts centers in the world.
Results
The DCPA has received positive accolades in all of their ongoing creative and annual report communications. The community and donors can now strongly identify and bond with the brand that has been created for The Dallas Center for the Performing Arts.
This campaign is already the most successful fund-raising initiative supporting the construction of cultural facilities in the history of Dallas and the region. The enthusiasm and generosity that has been demonstrated by families, individual contributors and corporations toward this campaign will serve to elevate Dallas’ reputation as a leading international city of culture, business and the arts. The effort will not only result in enormous cultural benefits, but is estimated to infuse $170 million into the local economy and generate 2,800 new jobs. http://www.visitdallas.com/
