Branding Case Studies

Docucorp

In 2000, Eisenberg And Associates began working with Docucorp http://www.oracle.com/ to rebrand and revitalize this 15-year old company. We updated their existing mark and type treatment, followed by redesigning their creative corporate stationery and collateral, as well as developing an online graphic standards manual for use throughout the company.  We also created their B-to-B ad campaign.

Each year, Docucorp participates in a large trade show and Eisenberg And Associates works with them to develop the theme. We then carry it through to their booth, tradeshow advertising, pre-show direct mail, television, and creative multimedia.

Netvoice

Netvoice,http://www.netvoiceinc.com/ an up-and-coming Internet telephony company, entrusted Eisenberg And Associates to redesign their corporate identity. Since then, Eisenberg And Associates has developed the Netvoice annual report, corporate literature, promotional materials, and creative http://www.netvoiceinc.com/ print advertising.

McCord Printing

When McCord Printing moved into their new printing facility, Eisenberg And Associates rebranded the company, beginning with a new identity. This identity was used on stationery, applied to delivery trucks and uniforms, and creatively designed indoor and outdoor signage.

We also developed a four-tiered direct mail invitation campaign for McCord’s http://www.mccordspromotionalprinting.com/ grand opening targeting existing clients, primarily graphic designers, as well as prospective new business.

The McCord Printing direct mail campaign has been featured in Print Magazine, the Graphis Logo Annual 2001, and received a bronze in the Art Directors Club of Houston show. http://www.adch.org/

Voltaire

A Restaurant. A Bar. Working with Paul Draper, the architect, Eisenberg And Associates created a sophisticated brand for this upscale North Dallas restaurant, including its brand identity, indoor and outdoor signage, and menu system. In addition to helping define the restaurant experience, we developed their advertising campaign and direct mail pieces using the famous French philosopher’s quotations. http://www.http//www.amazon.com/Voltaire-Almighty-Life-Pursuit-Freedom/dp/1582346305/ref=sr_1_5?ie=UTF8&s=books&qid=1256330452&sr=8-5

The Voltaire website creatively provided their audience with information on the restaurant’s wine and dinner menus, directions to the restaurant, an online reservation’s service, and information on upcoming specials and events.

Roth & Schuster

We developed a brand identity for a high-end gift store located on Travis Walk in Dallas, Texas. Branding began by working with the client and architect Paul Draper on renaming the store after the two owners Barbara Roth and Vickie Schuster to show the personal touch they offer. The new store name was then developed into a brand identity and was carried through to the development of indoor and outdoor signage systems, store packaging, collateral, advertising.

Akin Gump Technology Ventures

Akin Gump Technology Ventures, a practice group of Akin, Gump, Strauss, Hauer & Feld, LLP, http://www.akingump.com/ engaged Eisenberg And Associates on a branding and advertising campaign. The purpose of this practice group was to target high tech businesses for legal as well as venture capital services. We began with the development of a tagline “Law Beyond Technology” and followed with national and local advertising campaigns, collateral and presentation materials, including PowerPoint templates. Eisenberg And Associates also provides media planning and media buying services to Akin Gump Technology Ventures, working with their local offices on individualized plans.