Investor Communications Case Studies
Lennox
Eisenberg And Associates developed Lennox's http://www.lennoxinternational.com/ 2000 Summary Annual Report to help investors understand their company. Specifically who they are and why they are a good investment. The finished annual report was also reconfigured into a working HTML website.
Denbury Resources
For over five years, Eisenberg And Associates has produced award-winning work for this oil and gas company. http://www.denbury.com/ Each year, we develop an investor relations package, including annual report, investor folder, and shareholder meeting invitations along the year’s theme. In 2000, the theme focused on people behind the technology that runs Denbury Resources.
Halliburton
For five years, Eisenberg And Associates has produced Halliburton’s annual report. http://www.halliburton.com/The theme of the 2000 Annual Report was Innovation and we created a magazine-style annual report, using an innovation format to complement their theme. We also developed a working online version of their printed annual report.
Direct Mail
Williamson Printing
Eisenberg And Associates develops a response-driven direct mail campaign each year targeting annual report business. In 2000, a series of brochures invited prospective investor relations professionals to respond to their previous annual report experience. In 2001, a postcard series “showed off” the capabilities of Williamson Printing http://www.twpc.com/ while allowing recipients to contemplate their annual report printing experience.
Candle Direct
Candle Direct, the direct marketing arm of California-based Candle Corporation, used Eisenberg And Associates to develop numerous direct mail pieces and campaigns on their variety of software and network optimizing products. For some pieces, the response was to drive people to visit a booth at a trade show. For others, it was to provide clients with renewal information and educational white papers. Candle Direct followed up with telemarketing initiatives on these mailings to further increase sales. http://www.technologyreview.com/
Service911
In order to promote its services to high-level executives, Service911, an online tech support company, embarked on a direct mail project that would capture their attention. The e-ball direct mail package was well received by Fortune 500 companies.
E-Media Case Study for Service911
For seven years, Eisenberg And Associates has provided branding to this Dallas-based company. http://www.http//en.wikipedia.org/wiki/List_of_companies_in_Dallas/Ft.Worth As their business model evolved, they have progressed from FixxMyPC to Service911.com to Attenza, as they are now named. Our assignments have included identities, advertising, direct mail, and website development. In 1998, we worked with an outside web development company and Service911’s internal IT department to design a business-to-consumer site for online tech support. This site included corporate information, online and video tutorials, chat with a tech and tech dispatch. The parameters of the project included: ease of navigation, speed, and icon-based point-and-click. In 1999, when Service911 redefined its audience, Eisenberg And Associates worked with their internal IT department to develop a business-to-business corporate website. Again, ease of navigation and speed were requirements for this project.
Packaging
Aquavedic
Eisenberg And Associates developed an identity and packaging design for Aquavedic, a tanning product line. In addition, we developed sales and marketing collateral to assist in selling this product line nationally to salons. http://www.tanning.com/
