Case Study: Systemware
Branding Initiative
Needs
Systemware (http://www.systemware.com)/ is an innovative leader in enterprise content integration software and professional IT services. Systemware’s powerful software http://http//en.wikipedia.org/wiki/Computer_software Xact, is able to take various applications and documents across multiple platforms within a company and capture, manage, index, archive and present all the information in a scalable, Virtual-Central repository. This allows the customer(s) to easily pull reports, documents, statements, images and rich media from one centralized location.
Systemware decided it was time to rebrand their company. They approached Eisenberg And Associates to brand everything for them including a creative new logo, stationery system, creative design website template, corporate brochure, sales inserts, office signage, product logo, logo animation and graphic standards guide. Eisenberg And Associates Annual Report design capabilities were also discussed.
Solution
Systemware wanted to communicate that its software applications are powerful, secure, stable and scalable. Most importantly, they did not want to be perceived as a dot-com company. (http://http//www.amazon.com/s/ref=nb_ss?url=search-alias%3Daps&field-keywords=dot+com) We started off designing a new identity for Systemware. Their old identity was out-of-date and needed a complete refresh. Conceptually, we took what we knew about the software, the fact that you could take various applications and documents across multiple platforms and communicated that aspect in all our pieces through movement, color and overlapping design elements. The tone through all of the pieces is very dynamic, fresh and innovative, yet stable.
Results
Systemware is in the process of internally kicking off their new identity with their stationery system and signage. The response has been very positive. They will roll-out the remaining creative collateral in 2005. Since the internal rollout, Eisenberg And Associates has animated their logo for sales presentations and for a new product logo.
Case Study: PRIMEDIA Workplace Learning
Branding Initiative
Needs
PRIMEDIA Workplace Learning (PWPL) http://http//www2.criticalinfonet.com/ is a leading provider of integrated learning solutions in the industrial, healthcare, banking, automotive, fire and emergency, government, law enforcement and private security markets. Its parent company, PRIMEDIA, wanted PWPL to be part of their brand, and be able to cross-sell within PWPL and with other PRIMEDIA companies.
Four years ago, PWPL approached Eisenberg And Associates to help define the company as one company, rather than many separately operated verticals.
Solution
Eisenberg And Associates developed a creative corporate branding program for PWPL. The program consisted of the application of the corporate brand on a corporate level as well as to its vertical units, including collateral, website and creative advertising. Each of its vertical units were given colors to help distinguish from the other verticals. With a large internal graphics department, Eisenberg And Associates developed a series of templates for application to catalogues, vertical websites, direct mail and advertising. These tools allowed PWPL to apply the brand over time to all of its marketing and advertising initiatives. In addition, Eisenberg And Associates provided onsite creative direction for three months after the launch of the brand to help PWPL’s graphic department apply their brand effectively. Primedia also received a brief overview on Eisenberg and Associates Annual Report Design capabilities. http://www.nasdaq.com/ and http://www.nyse.com/
Results
PRIMEDIA Workplace Learning was able to use the new brand to effectively cross-sell its verticals in one package to municipal and state governments. It was still able to give its verticals ownership over their individual services by giving them individual colors and templates to create a unified, yet individual brand identity.
