Case Study: Trammel Crow Healthcare Services
Trade Advertisements
Needs
Trammel Crow Healthcare Services (TCHS) http://www.trammelcrow.com delivers a full suite of real estate services for healthcare organizations. These services include cost analysis, site location analysis, conventional development services, leasing and financing of grade A healthcare facilities. They needed to raise awareness of TCHS and to communicate their services via creative design work and future annual report design.
Solutions
Eisenberg And Associates designed a series of four ads that will run in Modern Healthcare http://www.modernhealthcare.com publication throughout 2005. The ads would convey TCHS as
· Leader in the healthcare real estate industry· For potential clients to know what services they offer· Instill trust and confidence to potential clients· TCHS understands the unique requirements of healthcare practitioners
Results
TCHS has received positive responses from both trade publications and their peers.
Case Study: Systemware
Branding Initiative
Needs
Systemware http://www.systemware.com is an innovative leader in enterprise content integration software http://www.microsoft.com professional IT services. Systemware’s powerful software, Xact, is able to take vous applications and documents across multiple platforms within a company and capture, manage, index, archive and present all the information in a scalable, Virtual-Central repository. This allows the customer(s) to easily pull reports, documents, statements, images and rich media from one centralized location.
Systemware decided it was time to rebrand their company. They approached Eisenberg And Associates to brand everything for them including a new creative design logo, stationery system, website template, corporate brochure, sales inserts, office signage, product logo, logo animation and graphic standards guide. Possible future annual report design.
Solution
Systemware wanted to communicate that its software applications are powerful, secure,
stable and scalable. Most importantly, they did not want to be perceived as a dot-com company. (http://http://en.wikipedia.org/wiki/Dot-com_bubble) We started off designing a new identity for Systemware. Their old identity was out-of-date and needed a complete refresh. Conceptually, we took what we knew about the software, the fact that you could take various applications and documents across multiple platforms and communicated that aspect in all our pieces through movement, color and overlapping design elements. The tone through all of the pieces is very dynamic, fresh and innovative, yet stable.
Results
Systemware is in the process of internally kicking off their new creative design identity with their stationery system and signage. The response has been very positive. They will roll-out the remaining collateral in 2005. Since the internal rollout, Eisenberg And Associates has animated their logo for sales presentations and for a new product logo.
Case Study: Shannon Health System
Shannon Medical Center http://www.shannonhealth.com has served the San Angelo, Texas area for over 60 years. The medical center includes a Trauma Center, nationally recognized Intensive Care Unit, Radiology Department, Medical Centers and 12 regional clinics covering a 500 mi. radius.
Situation:
When Shannon Health System came to Eisenberg And Associates they were still known as only a hospital. Since they had started to increase their service offerings they were looking to transition from a hospital to a health system. They also wanted to provide their own managed care insurance and increase overall awareness among the community.
Action:
E&A created a consolidated creative design and advertising campaign to unify the multiple points of access and initiated a campaign to introduce Shannon Health System’s own managed care insurance product.
