Digital Food Photography – Make it Look Good Enough to Eat

Because we first eat with our eyes, digital food photography is an important visual tool to engage, entice and persuade viewers to act. For instance, when the waiter in a fine restaurant presents a beautifully prepared plate it is both a feast for the eyes and the pallet.  Foodwise Group knows how to help create advertising food photography that makes customers want to savor the image.
 
Effective digital food photography always has appetite appeal as an essential ingredient in a compelling food photograph. Unlike other types of digital photography, the sensual nature of delicious-looking food can add a remarkably powerful dimension. Such images do not happen easily. That’s why professional food photographers spend a lifetime perfecting their fine art and craft.

However, it takes more than a photographer alone to create appetizing magic. Effective digital food photography created for major advertisers is the result of essential collaboration. The following is a brief description of the participant responsibilities of food photography collaborators.

Contact us for samples of award winning digital food photography at www.foodwisegroup.com or email us at info@foodwisegroup.com or call us at 214-403-9171.
 
The advertiser
Food marketing advertising clients brings product insight and knowledge of the food product that is unrivaled by agencies or photographers.  Clients also usually have very specific goals and objectives for the creation of their digital food photography. Clearly communication the key facts about the product and its characteristics are very important to the understanding by the other collaborating image team developers.
 
The agency art director
An food specialty agency, such as FoodWise Group and its art directors bring a perspective that help shape the marketing strategies into a finished marketing communication execution and the digital food photography necessary to that execution. Experienced art directors collaborate with client and photographer to set the stage and design the image concept.
 
Contact us for samples of award winning digital food photography at www.foodwisegroup.com or email us at info@foodwisegroup.com  or call us at 214-403-9171.

The food stylist
A highly experienced food stylist is crucial to the team that creates a successful digital food photography effort. The craft of the stylist trade add beauty and style to the food and its portrayal. Stories abound about the “ticks” stylist’s use to stage food for digital food photography. The truth is, they are bound by truth-in-advertising rules that keep them very hones. One famous stylist once defined her role like this: “My job is to do whatever is necessary to help represent food at its best, not to misrepresent it in any way.”  A good food stylist is able to effectively engineer ingredients to reflect the best aspect of the subject. Often accused of creating “fake food,” our experience at FoodWise Group is that as long as we can help represent the food honestly, then special preparation techniques are totally justified.

The photographer
Obviously, a specialized food photographer is essential to the success of great
digital food photography. With state-of-the-art studio equipment, including kitchen facilities, high-quality lighting and cameras, an experienced photographer can work the magic necessary to create mouthwatering digital food photography images that sell. FoodWise Group works with a number of talented food photographers, each with different skill sets, specialties and expertise to best fulfill the specific needs of our clients.

FoodWise Group offers the capability to orchestrate the entire digital food photography process. When many food marketers are turning to stock food images to save money, we can usually find cost efficient ways to create new images that are specific to your product and advertising message.

Nothing beats digital food photography, royalty-free, designed and executed for you unique food product, whether for consumer advertising, foodservice advertising or restaurant advertising. Our art direction is second to none. Our stable of photographers is tops. Our database of food stylists is extensive. So, the only ingredient we need to create dramatic food images for is a call from you to collaborate on your next digital food photography assignment. FoodWise Group specializes in all aspects of food advertising and promotion. That means we know how to make images of food sizzle and sell.

Contact us for samples of award winning digital food photography at www.foodwisegroup.com or email us at info@foodwisegroup.com  or call us at 214-403-9171.

FoodWise Group is a specialized service category of AdWise Group.