Top Food Marketing Service Offerings from FoodWise Group

Foodwise Group provides in-depth experience and expertise in a wide array of food marketing service offerings for all food marketing channels. By serving food marketers exclusively, industry knowledge is a 100% focus of the company and its staff.
 
FoodWise Group is a full service advertising and marketing communications firm with decades of experience in developing effective programs for food marketers locally (in Texas), regionally and nationally. Our collection of specific disciplines combine to offer our clients unparalleled, powerful food marketing service.

The following are specific areas of expertise in our broad food marketing service.

Marketing Consultation
FoodWise Group develops advertising and promotional programs based on a very disciplined process. We start by establishing a consultative relationship to audit and analyze what has worked and what has not worked in a prospective client. As part of our food marketing service, careful analysis of target markets, competition, market opportunities and product features and benefits are thoroughly understood before investments in marketing efforts are recommended.

Marketing Research
FoodWise Group believes market research can be the best possible insurance to make sure marketing investments are made wisely. Although by combining client perspectives with our food marketing service experience can guide us to informed strategies, objective market research brings customer perspectives that can often make the difference between programs that work and programs that fizzle.

For more information about food marketing service offerings go to www.foodwisegroup.com

Advertising Planning and Placement
FoodWise Group approaches advertising planning as a key strength of our food marketing service. Development of an effective advertising plan requires starting with clear objectives that shape concise strategies that lead to specific recommendations in a tactical plan. Precise definitions of target audiences matched with the proper media mix delivers the results our clients want. Planning and placement of media is a major strength within our food marketing service. We have no bias going approaching a media plan design. Usually there is no single media placement that alone can deliver a specific audience. We will apply full attention to ROI factors to shape a plan that is effective and cost efficient.

Creative Development and Production
“Form follows function.” That is a fundamental principle we apply when developing creative concepts and their production in our food marketing service. This means that disciplines must be applied to ensure objectives guide us to a well-focused communication. Good message strategies flow form good marketing strategies. Then, the message must be carefully crafted with the proper production values to deliver the impact desired. We maintain an army of production resources including designers, writers, production artists, photographers, printers, broadcast engineers; all the food marketing service specialists needed to produce great advertising.

For more information about our food marketing service offerings, go to www.foodwisegroup.com

Promotions and Public Relations
As part of an effective marketing mix, promotions and publicity adds balance to an overall advertising and marketing plan. Like paid media advertising, being attentive to target audiences and addressing them though the points of contact will multiply the impact of an integrated food marketing service plan.

Food Photography
Food advertising and marketing is unique in that appetite appeal is an essential element that must be incorporated. Whether through broadcast, web or print media, food must look appealing to compel attention and prompt viewers to respond. Within our food marketing service know how to get great results from every photo. Great photos come from the combined effort of a great team of top specialists we assemble for every shoot: creative director, art director, photographer and food stylist. Because we are located in the resource-rich Dallas market, we have immediate access to the best of the best resources to deliver great food photography.


For more information about our food marketing service offerings, go to www.foodwisegroup.com

Or, call us at 214-403-9171