Four dimensions of restaurant advertising strategy.

Carefully executed restaurant advertising strategy applying the right tactics can make the difference between advertising that works and advertising that doesn’t. FoodWise Group knows there are only four basic strategies for building a restaurant’s business.

FoodWise Group understands that whether you are a large QSR chain or a stand-alone white tablecloth concept all restaurants face the same challenge: choosing the best restaurant advertising strategy to increase or secure their current business level. Every restaurant in every category is at a different point in its growth cycle phase…either in its need to initiate awareness as a start-up, compete as an established concept against strong competitors or sustain a strong market position. Therefore the first step in choosing among the following basic strategies is to clearly identify which growth cycle phase your restaurant concept occupies:

The four basic restaurant advertising strategies:
#1: Create new customers
#2: Sell current customers more
#3: Increase frequency among current customers
#4: Increase size of parties served

For more information about restaurant advertising strategy go to www.foodwisegroup.com

Tactics to fulfill these individual restaurant advertising strategies are unlimited. And, as a mix they are all important parts of an overall master restaurant advertising strategy.

Create new customers
Advertising is often the first tactic that comes to mind to execute this restaurant advertising strategy.
It is a straightforward way to communicate the features and benefits of a restaurant that is unfamiliar and untried. However, it is not the only effective tactic. Referrals and word-of-mouth can be even more powerful. Of all restaurant advertising strategies, this is often the most costly investment. Other options such as promotions, third party tie-ins, public relations events, etc. can also motivate prospects and pull them in to experience your restaurant. FoodWise Group has the expertise and experience to build programs based on this restaurant advertising strategy to help you create new customers.

For more information about restaurant advertising strategy go to www.foodwisegroup.com

Sell current customers more
This restaurant advertising strategy can be executed with a wide range of ticket-building programs. “Add-ons” such as desserts and other sell-up items can enhance overall sales. Local store marketing and four-wall promotions can stimulate current customers to spend more during each visit. Compelling in-store POS materials can create impulse orders. Effective restaurant advertising strategies such as special offers and incentives communicated to your customers will give them more ideas and choices to add to their orders. FoodWise Group has the expertise and experience to build programs based on effective restaurant advertising strategies to help you upsell current customers to larger average tickets.

For more information about restaurant advertising strategy go to www.foodwisegroup.com

Increase frequency among current customers
Having customers return often is the ultimate goal restaurant advertising strategy that achieve; increasing and sustaining restaurant traffic. As a basis for building a wider and deeper customer base, your current customers are king. They are also your very best ambassadors for spreading the positive word about your food, service and overall experience. Create special incentives for repeat visits to build this base of loyal customers. Bounce back programs and punch car promotions are popular tactics here. Email programs that promote customer-only offers will create a special relationship that can multiply sales for years to come. FoodWise Group has the expertise and experience to build programs for this restaurant advertising strategy to help you create frequency among current customers.

Increase size of parties served
This is often an overlooked restaurant advertising strategy. However, if achieved, it can be a highly profitable path to increased business. Larger parties and groups are usually centered on a loyal patron or small group of frequent customers. One tactic is to incentify individuals to bring in large parties by offering discounts to larger groups, or special menus or special offers. If large parties have a good experience they will multiply future visits by the group and among individuals in the group. FoodWise Group has the expertise and experience to build programs for this restaurant advertising strategy to help you increase the size of your parties served.

For more information about restaurant advertising strategy go to www.foodwisegroup.com or contact us at gene@foodwisegroup.com.

Or, call us at 214-403-9171

FoodWise Group is a specialized service category of AdWise Group.

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