ForbesRobinson, Dallas, TX - managing corporate events when business matters!

Posted by Forbes Robinson in Dallas-Fort Worth-Arlington, TX on Apr 21, 2008

Many private equity firms spend time and money executing business functions and corporate events.  ForbesRobinson uses its resources to make sure those functions fast-forward and drive business growth in the shortest time possible.

Every business is dependent on relationships.  Relationships take time to deepen and develop.  The standard rule is 7 touches before trust is established.  Trust is a relationship of reliance.  It is based on a feeling of being known and valued by the other party, and a trusted party is presumed to seek to fulfill policies, ethical codes, and keep their promises.  It is also easier to influence or persuade someone who is trusting.

In relationship marketing, building good long-term customer relations through interpersonal communication is the key to business growth.  Simply put, people prefer to do business with other people they know and like.  It’s easier to buy from a friend than from someone you have never heard of before, and it is often more expensive to find a new customer than selling to an existing one.  It’s a matter of building trust. 

Private equity firms and other companies in the service industry know how important relationships are.  It takes time to build a network of solid long-term relationships with banks and other parties to find and close business deals, but each one of those relationships will make it easier to approach new prospects.  Good community relationships with universities and colleges are necessary to find and employ and the best executives, and internal relationships are important to retain the existing talent. 

ForbesRobinson begins and ends with the people aspect of every corporate gathering.  We establish a "known" factor going into the relationship, before the invitation is extended.  We take the time to investigate what other private equity firms and your competition are doing.  We also research the caliber of their business functions.  Building on this, ForbesRobinson creates the type and style of corporate event or function that will hold the most appeal, and then we go deeper.  We find out the social behaviors of your targeted guests. We look at this information comprehensively to develop a strategic plan that will support a well-defined outcome.  Further value is that this data can be shared between departments to maximize every "touch" so that every guest feels known, valued and respected.

This element is applied to the smallest and most simple corporate business events to the largest, most extravagant ones.  This approach has proven to be highly effective in developing new relationships, strengthening existing relationships and deepening internal ones.

Let us know about your challenges and how ForbesRobinson might be a resource to your private equity firm!

Forbes Robinson in Dallas, Texas is a business development consulting company that uniquely discovers the social behaviors of every person your company touches or wishes to touch.  We use that information to build solid relationships.  The result is that every dollar you spend on corporate events planning is targeted and thoughtful and will be effective in delivering results.  We guarantee that what we recommend to you will work!


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