Hiring a Publicist: The Time Invested in a Strong Media Relations Campaign

Posted by Friedman Marketing and Public Relations in Dallas in Dallas-Fort Worth-Arlington, TX on Sep 30, 2008

What is public relations? What does media relations entail? Why do publicity experts say it is so labor intensive? I found a great response to the never ending question . . . .

Media relations is often so behind-the-scenes that many people don't even know about it. People often ask "what is it exactly that you do?" In fact, I am pretty sure my family still thinks I wine and dine for a profession.

Media relations is usually not an overnigt task. To call up a reporter, pitch a story and then have it air the next day is few and far between. If you are interested in hiring a publicist to help spread the word about you and/or your company, please read this. It is written by Todd Brabender, President of Spread The News Public Relations, Inc. and describes the amount of time necessary for a successful campaign. He has it down to a science, and I applaud his insight and diligence to put it in writing.

Friedman Marketing and Public Relations, a boutique public relations firm in Dallas, can help you and your business gain exposure to thousands.  Call today to make headlines tomorrow!  214.559.0122