Overview
The annual Dallas Symphony Orchestra AT&T Gala is one of the most prestigious and anticipated events in Dallas and the organization’s largest fundraiser. For the third year, the DSO hired Friedman Marketing and Public Relations in Dallas to assist in media relations.
Problem Encountered
public relations dallas dallas media media relations dallas symphony orchestra The 2008 DSO AT&T Opening Gala was unique to past years for several reasons:
1) The featured artist was the DSO’s new Music Director Jaap van Zweden rather than a guest performer such as Diana Krall, Yo-Yo Ma and Joshua Bell. The DSO brilliantly marketed the event as Maestro van Zweden’s final public performance on violin.
2) It was hosted by a committee of eight rather than a host couple.
3) It was celebrated on a Wednesday night rather than a weekend.
4) More affordable concert-only tickets were not available this year; only full gala tickets starting at $1,000 each.
Our Solution
public relations dallas dallas media media relations dallas symphony orchestra In lieu of the declining economy, the local Dallas media greatly supported the DSO with over 30 press mentions and features.
Results
public relations dallas dallas media media relations dallas symphony orchestra Coverage included features of the host committee chairs in People Newspapers, Turtle Creek News and an interview on WRR 101.1 fm. ABC 8 Good Morning Texas aired a segment on “Gala Fashion” highlighting the DSO AT&T Gala and the event made the cover of Dallas Morning News twice in addition to stories in the Business, Society and Guidelive sections – all in the same Sunday edition.
Related Links
Friedman Marketing and Public Relations
Dallas Symphony Orchestra
Jaap van Zweden
