Generational Equity of Dallas Urges Small Companies to Refresh Business Plans

DALLAS – May 14, 2009 – Most successful businesses began with a plan. Whether it was created to satisfy lending requirements or as part of a disciplined approach, the business plan was a key factor in success.

For many businesses, the time is right to draft a new business plan, said Ryan Binkley, president of Generational Equity. “Daunting as it was the first time, updating the company business plan is much easier for the owner of an established company.”

Ryan Binkley pointed out that a business plan requires the owner to answer questions that need to be raised from time to time. “If there are any data points that present difficulty, the company benefits from finding and correcting the procedures that track them,” Ryan Binkley said.

His company, Generational Equity, helps privately held and family-owned businesses transact mergers, acquisitions, and strategic growth initiatives. Some of the data that a prospectus and a business plan have in common include:

•    Company sales and financial data, trends, and prospects
•    Competitors’ strengths and weaknesses
•    A profile of the management team in terms of experience, tenure
•    Logistics, including inventory management and order fulfillment
•    Existing and potential customer base
•    Market analysis
•    Marketing efforts

Ryan Binkley believes renewing and reviewing the company’s business plan enables the owner to make sound strategic decisions. “Here is a very effective, relatively inexpensive way to do a review that pays off immediately for the owner. Weaknesses can be addressed, strengths can be enhanced when you have a clear picture of what’s going on,” he said.

“If the plan raises questions, we can help the owner decide if it’s time to develop a proposal for the merger or acquisition of the business. It’s a notion that can stir strong emotions, but they are easier to deal with when there are hard facts to look at.”

About Generational Equity

Generational Equity is one of the nation's leading middle-market mergers and acquisitions companies, providing private business owners with the information and expertise they require to exit their business successfully. A unique, four-phase approach, combining education, financial analysis and reporting, sales documentation, and deal-making ability, offers business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business. For more information, contact Generational Equity at 877-213-1792 or info-us@genequityco.com, or visit www.genequityco.com.