Small Business Marketing Consultant Dallas

Your small business growth is dependent on marketing your products and services, but creating an in-house marketing department can be a costly experiment, and traditional agencies can feel impersonal and intimidating. NarrowCasting is a small business marketing consultant in Dallas that complements your existing resources, filling your marketing chair with a personal, energetic, cost-efficient solution.

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Whether you are seeking a team to create and deploy a single campaign, or help you strategically place your company continually, NarrowCasting fills the chair.

The philosophy of NarrowCasting as a small business marketing firm is to focus on the missions of our Dallas clients so that we can act as an extension of their office, and not simply as another vendor. Whether it’s crafting a compelling corporate identity or developing media plan, NarrowCasting is a more personal and cost-effective alternative to in-house marketing or large advertising firms.

NarrowCasting began as an effective marketing solution for companies to target small groups of affluent customers – offering marketing alternatives to “broadcasting.” Today, NarrowCasting has grown into an inexpensive Dallas design firm, ready to develop and deploy your message across multiple media platforms on a local, regional or national scale.

Of course, great, cheap design isn’t all that we do well.

NarrowCasting fulfills the following marketing services:

Strategy
The marketing strategies employed by NarrowCasting are based on years of experience in the media positioning and planning arena, and are customized to fit each client’s needs. From search marketing to print collateral, concept development to final press check, initiatives are focused and on target. Through market and competitor research, brand evaluation and creative identity assessments, NarrowCasting finds the best avenues to achieve marketing success for clients.

Design
As a Dallas graphic design business, NarrowCasting specializes in finding creative and compelling ways to illustrate your organization’s story and message. Initial strategy sessions will yield a clear direction; it’s from there that NarrowCasting will take a unique and compelling approach in bringing that message to life. No matter what medium your organization chooses, NarrowCasting will deliver a cogent and creative solution to your marketing project. Website design, print advertising, whatever: NarrowCasting does it all.

Messaging/Copywriting
We truly understand you and want the world to as well.
The key to relaying an effective message is in how you say it.  Any voice, any tone, any fragile nuance, we craft into functional, positive messages to create powerful business for you. Let us whisper in their ear. Let us shout your message from the rooftops. Let us deliver your vision to the heart of your business prospects through clear marketing communications writing.

Production: Vendor and Media Relations
The task of dealing with production vendors, suppliers, list companies, media representatives and all parties between is a responsibility we relish. Our specialized experience allows us to make sense of the media planning, demographic tables, the ad specs, and the insertion rates. Our guidance is helpful when deciding which publications, radio stations, printers, and other strategic partners to utilize when deploying compelling creative. We have extensive experience in proofing, press checks, and making sure the job is done right.


Some areas of NarrowCasting specialization include:
Internet Search Marketing
NarrowCasting’s Search Marketing division, NarrowSearch, provides you with powerful tools to get your website to the top of major search engine results for keywords that you decide are relevant.  

(e)Newsletter Development
Interactive direct marketing development includes content generation, list management and deployment coordination

Website Development
Development of creative, functional, interactive design, including search engine optimization, content development and electronic marketplace solutions

Promotional Email (HTML & Text)
Direct electronic message development, strategy and deployment

Web Advertising
Strategy development, creative conceptualization, implementation and message diffusion through online efforts
 
Please call NarrowCasting at 214-764-2055 to discuss any marketing needs that your business may have.