Overview
Three Assignments To Build It Into The Market Leader
Problem Encountered
This company
was sold by its "Mom and Pa" founders to an owner/investor. After
operating it independently for a number of years, part interest
was sold to a larger company who also bought several similar companies.
Subsequently, these were all sold and merged with a similar, larger
operation to create the dominant company in the industry with over
60 percent market share. During this time this subsidiary company
grew from less than $2 million in revenues to more than $55 million.
Our Solution
One of our principals has had three separate engagements with this
company. The first engagement was with the new owner/investor to
help him make the transition from the original owners and to organize
it into a more functional organization. The second assignment occurred
years later during the merger of the various smaller companies to
create the industry leader, and it involved consolidation and modernization
of the sales organization. The final assignment involved setting
up the organization and product line necessary to expand aggressively
into major international markets.
Results
In the course of only two years,
international sales have risen from nothing to more than 10% of
the company's business.
Related Links
Growth Strategies Group
