Dennis
C. D'Amico
Managing Director
"Solid
marketing strategy is realizing that sacred cows don't always
make the best hamburger. Keeping sacred your core competencies
is the best way to improve sales and profits."
A
results-oriented, entrepreneurial senior executive, Mr. D'Amico
has strong, strategic capabilities built through 35-plus years
of marketing and business planning experiences which span a broad
expanse of business categories. He has served very large corporate
entities such as ITT Financial Services with its acute business
planning regimen, to one-person, start-up companies which most
often require "guerrilla marketing" tactics to succeed.
A keen, insightful
marketer, Mr. D'Amico uses marketing research as a strategic tool,
and believes it is only useful if analyzed correctly for use in
actionable plans. He focuses his practice on management and marketing
consulting, product and service creation and development. Having
owned his own marketing communications firm, he is especially
sensitive to finding solutions which will solve customer needs.
Mr. D'Amico
is an effective communicator to senior-level executives of critical
concepts and details on a broad range of business issues and complex
marketing and operational matters. He is well known for his competencies
at strategic planning, positioning development, creative direction,
research development and business plan implementation. In his
management positions, he has demonstrated his ability to motivate
and manage people.
Mr. D'Amico
has a Bachelor of Journalism in Advertising from the University
of Missouri, with minors in Marketing Management and Broadcast
production. He has supplemented his education with numerous MBA
level courses in management and marketing.
Career
Highlights:
- Launched
a marketing planning system at a major food manufacturer, and
later created a plan for implementing category management.
- Developed
a new product development and tracking system which brought
greater discipline to the company's new product endeavors.
- Developed
a new corporate positioning and restructuring of a mid-size
computer service company which helped them triple their size
and achieve an average 15% growth in earnings per year.
Developed
a comprehensive planning regimen to be used by regional managers
in the development of a "bottom-up" corporate strategic plan
