Austin Industries – Interactive Marketing

Posted by HCK2 in Dallas-Fort Worth-Arlington, TX on Oct 06, 2009

When constructing the new Austin Industries Web site that spotlights the company's incredible scope of work, missing examples from their existing Web presence became HCK2's immediate focus. With hundreds of bridge and road projects completed, the solution would be far more interactive than a simple gallery.

HCK2’s interactive team worked tirelessly to create a site that included elements that displayed the company’s impressive construction projects and accomplishments.

A robust search function for browsing projects by name, type or location was built and supported by a custom content management system (CMS). To facilitate adoption of the site by internal stakeholders, HCK2 led several in-person site tours and CMS training sessions.