connectrac – Branding & Foundation Development

HCK2 has developed a variety of collateral pieces to help build equity in the Dallas-based connectrac brand, including pocket folders, sales kits and product information sheets that speak consistently in connectrac’s unique visual language.

To formally launch and expand connectrac’s corporate identity, HCK2 began with comprehensive branding exercises to create an engaging look and feel adaptable to all marketing materials.

From there, our interactive team developed the company Web site and our creative team supported the company’s launch through various outreach efforts.

Since 2004, connectrac has engaged HCK2 on marketing communications programs designed to aid connectrac’s continued success by supplying accurate, reliable data for informed decisions.