HEALTHMARKETS’ AGENCY MARKETING AND LEAD MARKETING GROUPS NAMED AS POWER SELLING AWARDS FINALISTS.
North Richland Hills, Texas – November 21, 2007 – HealthMarkets Inc. (http://www.healthmarkets.com)announced today that its Agency Marketing and Lead Marketing Groups were named as Finalists in seven categories in the 2007 Selling Power Sales Excellence Awards (http://www.stevieawards.com/sales.)
HealthMarkets’ Agency Marketing Group (AMG) was named a Finalist for the second year in a row in the Insurance Sales Organization of the Year, in addition to finalists in the Sales Incentive Program of the Year, Sales Meeting of the Year, Sales Training Program of the Year and Hiring and Recruiting Program of the Year categories. Lead Marketing Group (LMG) is a Finalist in the Demand Generation Program of the Year and Sales Lead Management System of the Year categories.
“We’ve had a great year at AMG and LMG. We have launched new systems and programs that have helped our agents be successful in the field and allowed us to achieve our overall organizational goals,” said Troy McQuagge, President, HealthMarkets Agency Marketing Group. “I’m extremely proud of these two groups’ accomplishments.” Highlights of AMG’s successes that have led to it being named a Finalist include the launch of a new Web-based system that delivers company-generated leads directly to agents in real time; the creation of a recruiting best practices model and two-day recruiting school that has increased recruiting for all Divisions up 40%; and developed an incentive program that helped the company achieve an increase of 6% more qualified sales volume and 13% more total recruits.
This past year, LMG implemented a Lead Management System (LMS), a proprietary enterprise-wide lead management system that has successfully improved its demand generation channels, as well as significantly improved overall sales operations, completely automating lead distribution directly to its agents. “I think this recognition demonstrates how well AMG and LMG work together as a team and shows HealthMarkets’ dedication to our agent work force,” said Brian Clark, President of HealthMarkets Lead Marketing Group. The awards are jointly presented by Selling Power magazine, the leading sales management publication with 145,000 subscribers in 67 countries, and The Stevie® Awards, which have been hailed as “the business world’s own Oscars” by the New York Post (April 27, 2005).
“Being named a Finalist in The Selling Power Sales Excellence Awards is an important achievement,” said Gerhard Gschwandtner, founder and publisher of Selling Power. “It means that independent business executives have agreed that the nominee is worthy of international recognition. We congratulate all of the Finalists on their achievement and wish them well in the competition.”
Winners will be announced during a gala banquet on Thursday, December 6 at Caesars Palace in Las Vegas. Details about The Selling Power Sales Excellence Awards and the list of Finalists in all categories are available at (http://www.stevieawards.com/sales.)
