Imaginuity Interactive has agreed to assist United Healthcare in the redesign of a corporate web site. The partnership will update www.studentresources.com for the company's business unit providing health and accident insurance to students.
United Healthcare is part of United HealthGroup, a $71 billion health and well-being company that services more than 70 million Americans. The Student Resources unit was acquired in December of last year and is being merged with United's Student Health Plans unit to offer single, school-year health insurance coverage to college students and accident policies for students at public and private schools through grade twelve. The web site is being updated to reflect that merger and to improve
customer service.
Imaginuity has been asked to provide critical Creative, Information Architecture, and Web Consulting talent to the project. United's team will build the developed design and integrate the site with United's business applications. The Imaginuity project methodology will be enforced. A Discovery Workshop with the United team will produce a Creative Brief and Site Map, from which a Design Concept and Functional Design Document are developed. Wireframes for each page and Use Case documentation of every business goal are included.
This is a two-phased project. Phase 1 addresses the student interface with separate wireframes and interior page creative. Phase II faces the business unit's partners. Those students and their parents can review the sites' tutorial, Health Insurance 101,Ó to educate themselves on health insurance alternatives before hearing about United's programs.
United Healthcare and the Student Resources web site are helping our next generation understand their health insurance decisions. Imaginuity is helping United understand its Internet marketing decisions. Is your Internet marketing healthy? Insure its success with a call to Imaginuity - one low premium payment provides years of Internet health.
Imaginuity Interactive, Inc., founded in 1996, is a professional web services firm providing the latest in Web Technology and World-class Creative, backed by site management and search engine marketing solutions that give clients control of their web site and its visibility to the world. Imaginuity's clients include Hines Las Colinas (www.hineslascolinas.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.brandspeoplelove.com), Cadbury Adams (www.cadburyadams.com), and Freeman company (www.freemanco.com), just to name a few.
For more information, press only:
Gary Hooker
Partner and Vice President Business Development
Imaginuity Interactive, Inc.
Email: gary_hooker@imaginuity.com
