Plaintiff's Firm Doesn't Settle; Law Site Moves Forward with Imaginuity

Posted by Imaginuity Creative in Dallas-Fort Worth-Arlington, TX on Jul 18, 2007

05.01.07

One of the leading plaintiff's law firms in the country - Nix, Patterson, and Roach, LLP - has selected Imaginuity Interactive to develop its new web site. Imaginuity, a Web services firm providing creative technology solutions for commercial, retail, and civic clients since 1996, has been asked to expand the site's functionality and content, and refresh it's look-and-feel to more accurately reflect the firm's success.

Nix, Patterson, and Roach (NP&R) often pursue large corporate defendants by consolidating many plaintiffs into a class action lawsuit. Individually any plaintiff's damages are usually small, but together the class' total damages and economies of scale can justify the expense of investigation and litigation. The Imaginuity-built web site will deliver those economies by automating communications to the dozens, hundreds, even thousands of clients the firm can potentially represent in a single case.

Implementing their Elementumª Site Management platform, Imaginuity will create an information portal through which NP&R can push current legal content to educate the public and potential clients on issues relevant to the firm's practice areas. Non-technical attorneys and staff within each practice area can post new content and updates to their site section. A secure extranet enables specific case data to be directly accessed by current clients. For prospective clients, marketing pages tout the firm's credentials, experience, and successes. A comprehensive Search Engine Optimization initiative will attain top rankings for the site and pull prospective clients to the site.

The attorneys at NP&R stand up for the little guy against the deep-pocket corporations. When completed, the new web site will identify and recruit those clients, then organize and manage the relationships throughout the often lengthy litigation process. Does your firm have a need to identify, recruit, and manage client relationships? Contact Imaginuity to file your class action site on the Internet. Don't settle for less than you deserve.

Imaginuity Interactive, Inc., founded in 1996, is a professional web services firm providing the latest in Web Technology and World-class Creative, backed by site management and search engine marketing solutions that give clients control of their web site and its visibility to the world. Imaginuity's clients include Hines Las Colinas (www.hineslascolinas.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.brandspeoplelove.com), Cadbury Adams (www.cadburyadams.com), and Freeman company (www.freemanco.com), just to name a few.

For more information, press only:
Gary Hooker
Partner and Vice President Business Development
Imaginuity Interactive, Inc.
Email: gary_hooker@imaginuity.com