Following the advice of its attorneys, Imaginuity Interactive today disavowed all responsibility for any content that appears on the new Lex & Terry Morning Show web site. Speaking for the company, President Corbett Guest said:
"Yes, we did sign the contract and we are going to build a beautiful and robust web site for Lex & Terry, but you can't blame us for anything they say or do on that site. We will be implementing our Elementumª Site Management platform on this project, which gives them complete content control. Even a couple of Harley-riding, good ol' boys like Lex & Terry can add or update site content. If they libel, slander, insult, or offend anyone, it's not our fault".
Lex & Terry began their popular Morning Show in 1997 on WFYV 104.5 in Jacksonville, Florida. They are now based at KDGE 102.1 in Dallas with syndication through 25 stations across the South and East US. Their zany humor and pranks are definitely NOT politically correct and make Don Imus and Rosie O'Donnell seem like Ozzie & Harriet. Who better to translate their irreverent brand to the web than Imaginuity? Well, in truth, there probably is some wild, nearly psycho, web designer out there who might be a better fit for the brand - we're not like that anymore. However, this project requires more than just brand management.
Lex &Terry have a rabid fan base and the Imaginuity-built web site will be the tool used to organize that Morning Show community. The Elementum solution is a modular suite of off-the-shelf functionality and will drive a comprehensive marketing and E-commerce initiative. Lex & Terry staff will be able to continuously update and sequence all site content to placate fans wanting to see and hear the latest from this outrageous pair. Current events, podcasts, and the all-important photo gallery are easily maintained. Merchandise sales and three levels of site memberships will be marketed to site visitors. Streaming video, streaming audio, screaming DJs, and screaming fans, this high-traffic site will make some noise in the radio industry.
The key to success will be making all that functionality usable. Imaginuity's award-winning Creative team and Information Architects will work with the database engineers to create a site map and navigation style that engages the visitor and pulls them through the marketing message. Implementation complete, the attorneys have instructed Imaginuity: "RUN! Get outta there! Burn the contracts!" Look out for the new LexandTerry.com, coming soon, and you can't stop it!
Imaginuity Interactive, Inc., founded in 1996, is a professional web services firm providing the latest in Web Technology and World-class Creative, backed by site management and search engine marketing solutions that give clients control of their web site and its visibility to the world. Imaginuity's clients include Hines Las Colinas (www.hineslascolinas.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.brandspeoplelove.com), Cadbury Adams (www.cadburyadams.com), and Freeman company (www.freemanco.com), just to name a few.
For more information, press only:
Gary Hooker
Partner and Vice President Business Development
Imaginuity Interactive, Inc.
Email: gary_hooker@imaginuity.com
