Imaginuity Steers MADD in the Right Direction
A contemporary design, clear navigational structure, and up-to-date content were the goals Mothers Against Drunk Driving (MADD) had for its new national website. Imaginuity Interactive delivered with a clean, modern design that users will find inviting and easy to understand.
The homepage utilizes Flash technology to offer users a quick glance at the latest news, MADD’s current campaigns, and informational sections within the site. The site’s extensive content is clearly organized with a navigational menu that appears on every page. A user-friendly media library includes the organization’s press releases, advertisements, fact sheets, and more, helping users stay in the know about MADD’s latest efforts. A chat forum allows victims and those under 21 to confidentially reach out to others across the country.
MADD also took advantage of Imaginuity's Elementum(TM) content management system, which will allow the organization to quickly and conveniently update its own site content as needed. Imaginuity also incorporated secure online forms to facilitate MADD's online donation and volunteer application processes.
The new MADD website can be viewed by visiting www.madd.org.
Imaginuity Interactive, Inc., founded in 1996, is a professional, award-winning web services firm providing the latest in web technology and world-class creative, backed by site management solutions that give clients control of their website. Clients include Thomas Group (www.thomasgroup.com), Bates Container (www.batescontainer.com), American Airlines Center (www.americanairlinescenter.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.dpsu.com), Cadbury Adams (www.cadburyadams.com), and Bassett Furniture (www.bassettfurniture.com), just to name a few.
For more information, press only:
Gary Hooker, Partner and Vice President, Business Development
Imaginuity Interactive, Inc.
E-mail: gary.hooker@imaginuity.com
