On Monday, Dr. Pepper announced that it had released a branded video game for the iPhone handset. Developed by Imaginuity New Media, matchcaps, which is based on the popular "Bejeweled" game, pushes players to move and match similar caps in order to remove them from the board and score points. The game is accessible through the iPhone's Safari web browser and can be found at www.drpepper.com/matchcaps.
http://www.iphoneblogger.com/2007/11/05/dr-pepper-releases-branded-game-for-iphone/
