Soft drinks manufacturer Dr Pepper has released Matchcaps, an advergame designed specifically for the iPhone Safari browser. Developed by Imaginuity New Media, the game follows the popular "match three" format. Consumers are not be required to download the new Dr Pepper advergame. They can gain access by visiting the game at www.drpepper.com/matchcaps. Dr Pepper plans on converting the game for download to the iPhone once a developer kit is made available in the spring. "There's always more to Dr Pepper. Consumers want enhanced access to fun and games on their iPhones, and Dr Pepper will be the very first to deliver it to them," explained Andrew Springate, vice president of Dr Pepper marketing. "With the launch of this advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones."
By Mathew Kumar 2007-11-05 09:00:00
http://www.gamesondeck.com/news/1312dr_pepper_releases_iphone_.php
