The soft drink Dr Pepper has released Matchcaps, an advergame designed specifically for Apple's iPhone Safari browser. Developed by Imaginuity New Media, the game will follow the popular "match three" format. Consumers will not be required to download the new Dr Pepper advergame and instead can gain access by simply browsing www.drpepper.com or going directly to the game at www.drpepper.com/matchcaps.
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