The City of Orange, Texas, is tucked away in the state’s southeast corner on the Louisiana border. It has world-class cultural facilities and plenty of small-town charm, making for a wonderful weekend getaway. Recognizing the growth potential of the city, Orange leaders have hired Imaginuity Interactive, Inc. to help spread the word and establish Orange as a premier travel destination.
Imaginuity was originally selected by the Nelda C. and H. J. Lutcher Stark Foundation to promote their world-class cultural programs within Orange. That vision quickly grew into an initiative to promote the city as a whole. In order to create a cohesive marketing campaign for the city, Imaginuity will develop a cross-marketing plan between the Stark Foundation, the City of Orange, and more city entities.
As part of this effort, Imaginuity will work with the City of Orange to define its individual business goals, processes, and communication objectives; develop an overall creative vision; integrate marketing and PR; and design a new website. This new site will have a distinctive look and feel while maintaining an overall design theme that complements the websites of the city's other entities. The site will also utilize Imaginuity's Elementum(TM) Content Management System so the City of Orange’s staff can effortlessly update the site's content as needed.
In addition to these services, Imaginuity will also leverage search engine optimization to best drive web traffic to the City of Orange site as well as foot traffic to the city itself. Imaginuity will also develop the city’s marketing collateral while maintaining the overall creative vision of the campaign.
The City of Orange website is expected to launch in late March 2008.
Imaginuity Interactive, Inc., founded in 1996, is a professional, award-winning web services firm providing the latest in web technology and world-class creative, backed by site management solutions that give clients control of their website. Clients include MADD (www.madd.org), Thomas Group (www.thomasgroup.com), Bates Container (www.batescontainer.com), American Airlines Center (www.americanairlinescenter.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.dpsu.com), and Cadbury Adams (www.cadburyadams.com), just to name a few.
www.watchorangegrow.com
