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Gary Hooker, Partner and Vice President, Business Development
Imaginuity Interactive, Inc.
E-mail: gary.hooker@imaginuity.com
In an effort to brand the city of Orange, Texas, as a premier tourism destination, Imaginuity Interactive, Inc. has teamed with the Orange Convention and Visitors Bureau (Orange CVB) to further enhance the overall vision for the city.
Imaginuity was originally selected by the Nelda C. and H. J. Lutcher Stark Foundation to promote their world-class cultural programs within the city of Orange. That vision quickly grew into an initiative to promote the city as a whole, including the Orange CVB. In order to create a cohesive marketing campaign for the city, Imaginuity will develop a cross-marketing plan between the Stark Foundation, the Orange CVB, and more city entities.
As part of this effort, Imaginuity will work with the Orange CVB to define an overall creative vision, develop core business objectives, integrate marketing and public relations, and design a new website. This new site will have a distinctive look and feel while maintaining an overall design theme that is complementary to the websites of the city's other entities. The site will also utilize Imaginuity's Elementum(TM) Content Management System so the Orange CVB staff can effortlessly update the site's content as needed.
In addition to these services, Imaginuity will also leverage search engine optimization to best drive web traffic to the Orange CVB site as well as foot traffic to the city of Orange itself. Imaginuity will also develop the Orange CVB's marketing collateral while maintaining the overall creative vision of the campaign.
The Orange CVB website is expected to launch in late March 2008.
Imaginuity Interactive, Inc., founded in 1996, is a professional, award-winning web services firm providing the latest in web technology and world-class creative, backed by site management solutions that give clients control of their website. Clients include MADD (www.madd.org), Thomas Group (www.thomasgroup.com), Bates Container (www.batescontainer.com), American Airlines Center (www.americanairlinescenter.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.dpsu.com), and Cadbury Adams (www.cadburyadams.com), just to name a few.
