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Gary Hooker, Partner and Vice President, Business Development
Imaginuity Interactive, Inc.
E-mail: gary.hooker@imaginuity.com
BrusterPowers, LLC teamed with Imaginuity Interactive, Inc. to create YawpBox, an interactive Internet, radio and television portal uniquely designed to enhance the online social networking community. Its television component, YawpBox TV, is set to launch in the early spring of 2008 and will be hosted by local disc jockeys, Lex and Terry of the Lex & Terry Morning Radio Network. The Internet component is now live at www.yawpbox.com. Imaginuity played an instrumental role in the development of all components, including naming the project, designing the website, and developing the TV show and the overall brand itself.
The web 2.0 social networking website unites people through the sharing of common experiences in a fun, open and safe online environment. Yawpers, a term referencing YawpBox users, are able to create personal profiles documenting exciting personal events. These life experiences are creatively expressed through the use of photos, video, audio and journal entries. Other Yawpers are then able to view the profiles and leave comments about their own similar situations. These online correspondences result in “yawp connections” in which Yawpers exchange tips, suggestions, future aspirations and most commonly, just a good laugh.
YawpBox.com also connects Yawpers through its extensive gaming technology, designed by Imaginuity New Media. The site features an array of computer games, making it a haven for Yawpers to meet and engage in friendly competition. YawpBox.com is a convenient way for Yawpers to network both personally and professionally in a fun and safe forum.
YawpBox TV will introduce the online community to the Yawpers behind the personal profiles. Lex Staley and Terry James of The Lex & Terry show are the entertaining hosts of this weekly, half-hour television program. The pair’s signature wit and gut-wrenching humor will amuse audiences as they showcase the most popular videos and photos featured on YawpBox.com. The segment’s content will always be fresh and selected by Yawpers via a voting mechanism featured on the website.
“YawpBox TV will be the first major television show where the subject matter is completely generated by the users of a social networking site,” said Anthony Bruster, co-founder of YawpBox. “With the originality of the Yawper-generated content and the humor of Lex and Terry, viewers are certain to receive exciting and genuine entertainment.”
Through a partnership with The Lex & Terry Morning Radio Network, Imaginuity helped YawpBox develop a strong radio component. Lex and Terry, morning radio talk show hosts of a nationally syndicated and XM Satellite Radio program, will pose various challenges to their devout listeners. As part of the challenges, the listeners will be encouraged to upload video or photos of the exciting and humorous competitions to YawpBox.com. Yawpers will then vote and select their favorite submissions. Lex and Terry will later showcase the winning videos or photos on a segment of YawpBox TV.
Imaginuity Interactive, Inc., founded in 1996, is a professional, award-winning web services firm providing the latest in web technology and world-class creative, backed by site management solutions that give clients control of their website. Clients include MADD (www.madd.org), Thomas Group (www.thomasgroup.com), Bates Container (www.batescontainer.com), American Airlines Center (www.americanairlinescenter.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net), Cadbury Schweppes Americas Beverages (www.dpsu.com), and Cadbury Adams (www.cadburyadams.com), just to name a few.
