Palm Beach Tan, the original home of the Mystic Tan® sunless tanning system, teamed with Imaginuity Interactive, Inc. and imc2 to develop a clean, contemporary, user friendly website that would promote their special offers, tanning equipment, and products in each of their nationwide stores.
The flash home page features in-store screen shots and key words to give the user a quick understanding of the company. A ticker-style feature highlights new salon openings and addresses. Flash technology is also used throughout the site to display tanning equipment and products offered by Palm Beach Tan.
A streamlined navigational structure helps users efficiently navigate the site, and a zip code search box on each page helps users quickly locate nearby stores and local promotions.
With nationwide locations, each with different special offers, Palm Beach Tan took advantage of Imaginuity’s ElementumTM content management system, which will allow Palm Beach Tan staff to quickly and conveniently update the site content as needed.
The site can be viewed by visiting www.palmbeachtan.com.
Imaginuity Interactive, Inc., founded in 1996, is a professional, award-winning web services firm providing the latest in web technology and world-class creative, backed by site management solutions that give clients control of their website. Clients include MADD (www.madd.org), Thomas Group (www.thomasgroup.com), Bates Container (www.batescontainer.com), American Airlines Center (www.americanairlinescenter.com), Nasher Sculpture Center (www.nashersculpturecenter.org), The Staubach Company (www.staubach.com), The Retail Connection (www.theretailconnection.net) Cadbury Schweppes Americas Beverages (www.dpsu.com), and Cadbury Adams (www.cadburyadams.com), just to name a few.
For more information, press only:
Gary Hooker
Partner and Vice President, Business Development
Imaginuity Interactive, Inc.
E-mail: gary.hooker@imaginuity.com
