Imaginuity New Media has scored a Webby Award nomination for its creation of the very first Advergame for the Apple iPhone. The game was developed for Cadbury Schweppes, confectionary and beverage company, as part of their Dr. Pepper brand. It follows the popular “match three” format and engages the company’s consumers to promote interactivity and familiarity with the brand, further strengthening the consumer’s relationship with the company.
Considered the “Oscars of the Internet” by the New York Times, The Webby Awards honors excellence on the Internet, with categories in Websites, Interactive Advertising, Online Film and Video, and Mobile. This year, the 12th Annual Webby Awards, presented by The International Academy of Digital Arts and Sciences, received 10,000 entries from all 50 states and over 60 countries worldwide.
The Dr. Pepper Advergame will be judged by the academy for content, structure and navigation, visual design, functionality, interactivity and overall user experience.
As a nominee for a Webby Award, the Dr. Pepper iPhone game is also eligible to win a People’s Voice Award. People’s Voice voting is open to the public from April 8–May 1, 2008, at http://pv.webbyawards.com.
“Our entire team is proud of the Webby nomination and humbled by the recognition,” said Allan G. Restrepo, President & Founder, Imaginuity New Media. “We’re pleased to be considered alongside some of the best and most innovative mobile games created this year. We’re delighted that our work has been viewed as worthy and will use the nomination as inspiration for future work.”
Winners will be announced on May 6 and honored at the Webby Awards in New York City on June 10, 2008.
Past winners of the Webby Awards include esteemed industry leaders such as eBay, Yahoo!, The New York Times, iTunes, Google, Amazon.com, CNN, MSNBC, Wikipedia, and Flickr.
Imaginuity New Media is a professional interactive services company in Dallas, Texas, that develops creative, world-class technologies to help customers connect with brands. Services include Advergames, Blogs, Widgets, Podcasts, Social Networks, and other user-generated environments. For more information, call Allan G. Restrepo at 214.572.3876.
