The global Web community has voted the Dr. Pepper iPhone Game by Imaginuty New Media as Mobile Game of the year in the Webby People’s Voice Awards. The game was developed for Cadbury Schweppes as part of their Dr. Pepper brand. It follows the popular “match three” format and engages the company’s consumers to promote interactivity and familiarity with the brand, further strengthening the consumer’s relationship with the company.
This year, nearly 500,000 votes were cast by people around the world for their favorite sites, videos, and ads in The Webby People’s Voice Awards presented by Nokia. A full list of both Webby Awards and People’s Voice Awards winners can be found at: http://www.webbyawards.com/webbys/current.php?season=12
Winners will be honored at two star-studded ceremonies in New York City: The Webby Film & Video Awards on June 9th and The 12th Annual Webby Awards Gala on June 10th.
Hailed as the “the Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile Websites. The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 550-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA’s Chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.
"The Webby Awards honors the very best of the Internet," said David-Michel Davies, executive director of The Webby Awards. "Imaginuity New Media’s win is a testament to the skill, ingenuity, and vision of its creators."
“We’re grateful for our selection as the People’s choice for Mobile Game Of The Year,” said Gary Hooker, Partner and Vice President of Imaginuity New Media. “We’re excited that our pioneering foray into mobile games for the Apple iPhone has been so warmly received. We look forward to continuing our push into this platform and hope to develop some exciting new games in the near future. Lastly, but not least, we’re thankful for our client who enabled us to turn our idea into a reality.”
Imaginuity New Media is a professional interactive services company in Dallas, Texas, that develops creative, world-class technologies to help customers connect with brands. Services include Advergames, Blogs, Widgets, Podcasts, Social Networks, and other user-generated environments. For more information, press only: Gary Hooker, Partner and Vice President, Business Development Imaginuity Interactive, Inc. E-mail: gary.hooker@imaginuity.com
