Mobile Media Marketing for your Dallas Small Business

I know that as the owner of a small to medium sized business in Dallas you are always looking for ways to attract and serve customers. The internet and the ubiquitous use of mobile devices like cell phones has opened up new opportunities for you to create brand awareness and invite potential customers to your business. Before I tell you how your business can apply Mobile Media Marketing, let me tell you about Mobile Media Marketing and why Infinite Prosperity Group believes this new marketing strategy can be a powerful tool in your business development arsenal.

What is Mobile Media Marketing?

As the name implies, Mobile Media Marketing involves sending marketing messages to a mobile device, such as a cell phone. The message or advertising content may be in the form of an SMS (Short Messaging Service also known as text messaging or texting), MMS (Multimedia Messaging Service, a version of SMS, that can include pictures, video and audio clips) and banner ads that appear on web pages accessed from a cell phone. What makes Mobile Media Marketing unique and useful to small and medium sized businesses is the targeting of ads to potential customers who have indicated an interest in your type of product or services in Dallas.

How do potential customers see your ads?

Almost all mobile phones can receive SMS and more than 70% of mobile phones can receive MMS. The most common type of mobile ad is a display banner on a web page accessed by a cell phone user. As a small to medium sized business, you pay the website owner for the opportunity to have your ads appear on their site.

Personal text messages about your product or service are sent directly to a user’s cell phone. Because of privacy concerns, only users who have “opted-in” will receive your text messages. For example, a bank may offer customers a text message alert when their balance reaches a certain level or an attempt is made to extract funds exceeding a specified dollar amount. Another form of opting-in requires the user to “click” for more information, “click” to find nearest (bank, theater, or restaurant), “click” to receive announcements, or “click” to enter a business site based on a banner ad.

What do you need to do to have a successful Mobile Media Marketing Campaign in Dallas?

First, you need to think of Mobile Media Marketing as only part of your marketing strategy. It is an effective way to generate leads from a population with an expressed or at least tangential interest in your product or services. Second, it is important that you understand the community of users and that you provide something useful to them, not just words or pictures. Third you should become familiar with the guidelines for mobile marketing provided by the Mobile Marketing Association. These folks understand that if mobile marketers do not police their own behavior, then it is likely that regulators will come in to help.

I have found that successful mobile marketing campaigns tend to provide a service or information that:

·       Asks for permission - For example the right to send an alert message or to send additional information

·       Gives the user control - let customers initiate the first interaction and provide them with the option to exit at anytime.

·       Uses an external media source such as print, TV, radio, online to first attract customers

·       Personalizes their content to the user

·       Respects the user’s time – keep your message short and simple; let the user ask for more

·       Offers the user value – information, coupons, specials, convenience, amusement

If you decide you want to integrate Mobile Media Marketing into your overall business development strategy in Dallas, we at Infinite Prosperity Group can help you get a successful Mobile Media Marketing effort launched. We offer professional advice on setting up your strategy, creating content, finding providers and partners, measuring return on investment, and building an effective campaign.