Leadership Book – Make the Right Choice

Joel Zeff’s leadership book, Make the Right Choice is a hilarious estimation of business today and the personal leadership decisions that make your office more productive, and more fun.

Make the Right Choice has been met with widespread approval. Zeff is a writer as quick with his wit as he is with his innovative ideas, which are poignant and valuable. Joel Zeff teaches readers the importance of positive environments and how good leadership skills can help foster such environments. By showing readers the importance of personal choice and the responsibility that comes with, Joel makes a wonderful argument for the kind of environments that lead to productivity in a fun and supportive manner among workplaces. As a professional speaker, Joel Zeff puts these ideas in motion with motivational speeches and keynotes that are fun and thought provoking.



A good leadership book should not only help you lead more effectively but also show you the value of better communication. Make the Right Choice is unique in its approach in that it emphasizes the importance of choice in the wake of “positive environments.” Joel shows us that opportunity within a positive environment is not only more likely, but more productive, and that to promote and spread that sort of environment is a great way to be more productive while also having a great time on the job. With the communication skills provided in Make the Right Choice, employees and employers alike will be able to work in a more supportive and communicative workplace.

Joel has been around the block. After starting his own consulting business in 1994 he went on to help companies in the technology and communications fields to better utilize marketing, advertising, and public relations. Through his work with so many companies and organizations he realized what was missing: fun, creativity and passion. Now as a professional speaker Joel travels the country spreading the ideas presented in his leadership book, about the power of laughter, and of conscious personal decisions that can transform the cultures of entire organizations.

Joel has the skills to make his keynote really come alive. He has been performing with the Ad-Libs comedy troupe since 1993 and spent a short time studying improvisational acting at the renowned Second City Conservatory in Chicago. Utilizing this naturally funny and adaptable behavior in union with his business and human relations skills, Zeff creates a dynamic and entertaining humorous speech, based on and expounding on the leadership skills presented within his book.



A keynote from Joel could prove to be instrumental to creating lasting positive change in your company. With his comfortable and positive atmosphere, Joel’s interesting games and interactive demonstrations can show employees and organization members the way creativity and communication skills can really help any team environment. By utilizing the tools and ideas gained from Joel’s humorous keynote, companies and individuals are able to really accept the power of the choice to live a happier and more productive life.

Joel’s unique leadership book is instrumental at creating confident, communicative and responsible employees. As an inspirational speaker, Joel knows the keys to making profound change- a positive environment and good communication. Joel quickly becomes an organizational keynote with his humorous book that is both funny and enlightening, revealing the ways to harness creativity and passion in the workplace.

Every one of Joel’s dynamic presentations is customized for your exact keynote needs. Joel has delivered presentations regarding working in recessions, better leadership skills, harnessing creativity in the work place and more. Some companies even hire Joel to simply entertain their employees with a hilarious presentation. Joel’s amazing speeches are great for meeting keynotes, breakout sessions, after-dinner inspirational keynotes, executive retreats, employee training, incentive events, or just a fun break from the routine.

For more information on booking Joel Zeff to entertain your organization, call 214-827-1337.

For in-depth keys to your corporate culture success, read the essential new leadership book, Make the Right Choice.